MyPrimeTime creates and distributes content through traditional and new media: print, broadcast television, radio, the Internet and wireless. The Company makes money through 1) television and radio programming, 2) cross-media sponsorships, 3) direct marketing through email, 4) e-commerce

World Class Partners MyPrimeTime’s partners and customers include world-class media and technology companies as well as global marketers targeting people in their peak performance years, their “prime time.”

The Company’s current corporate partners include: public broadcasting stations and Infinity Radio and Yahoo! Its investors are: Odyssey Capital, Hummer Winblad, Sequoia Partners, Blue Chip Capital, WR Hambrecht, among others. Sponsors of MyPrimeTime programming include Merrill Lynch, Intuit, E*Trade, eDiets, L90, Esurance, and other consumer products and insurance companies targeting proactive adults aged 35-55. The Company’s management team is complete and includes executives from CNN, StarMedia, US West, Infoseek, and Arthur Andersen -- individuals who are equally comfortable in the worlds of media, technology and the Internet.

New Media Model There are three unique characteristics to the MyPrimeTime model.

First, products are created once and sold multiple times, through multiple channels. This is a leverage model the Company’s founders learned from CNN’s Ted Turner who famously taught them to “chop the chicken 100 ways.” At MyPrimeTime, the team is applying this principle to television and radio programming as well as web content and tools. It is interviewing and profiling the most successful people on the planet and then analyzing and communicating their “formulas” for success through multiple channels.

Second, the company has developed proprietary technology and processes to accomplish this. In doing so, MyPrimeTime has become the model for the digital-media company of the future, positioned to rapidly become a “virtual” digital broadcast network in the fast-approaching era of enhanced, interactive television.

Third, MyPrimeTime is targeted at one of the most influential commercial audiences for the next 20 years, the “Baby Boomers”, and offers partners an opportunity to profit from the interactive network of the future. The “Boomer” explosion is a worldwide phenomenon, which translates into a global market opportunity, and MyPrimeTime’s brand and assets can be leveraged worldwide.