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Home >Press > WSJ

Media | Press Releases | Founders | Media Kit

October 14, 1999


Wall Street Journal
Watching the Web

By Andrea Petersen
Staff Reporter of THE WALL STREET JOURNAL

Baby Boomers

Myprimetime.com
Founded by refugees from the cable TV financial network CNNfn and its Web site, this site is billed as a lifestyle portal for baby boomers. The content is divided into four channels: money, work, health and play. (Why is play always last?) Each channel has some topical news; recent health headlines included "Weight training can help slow the aging process." But the site's real strong point lies in its advice-filled articles. A story on the laid-back office environments of high-tech companies includes a sidebar on how executives can make their offices more fun, such as allowing dogs in the office and issuing squirt guns at orientation sessions.

Also, check out Myprimetime's "Me" Meters pages. There are tests to gauge everything from your entrepreneurial skills to what kind of vacations you should choose based on your personality. You can hang out with other boomers at the site's message boards. While the play board is filled with messages, work and health are empty. It looks like these boomers just want to have fun.



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