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Wall Street Journal
Watching the Web
Staff Reporter of THE WALL STREET JOURNAL
Founded by refugees from the cable TV financial network CNNfn
and its Web site, this site is billed as a lifestyle portal
for baby boomers. The content is divided into four channels:
money, work, health and play. (Why is play always last?) Each
channel has some topical news; recent health headlines included
"Weight training can help slow the aging process." But the
site's real strong point lies in its advice-filled articles.
A story on the laid-back office environments of high-tech
companies includes a sidebar on how executives can make their
offices more fun, such as allowing dogs in the office and
issuing squirt guns at orientation sessions.
Also, check out Myprimetime's "Me" Meters pages. There are
tests to gauge everything from your entrepreneurial skills
to what kind of vacations you should choose based on your
personality. You can hang out with other boomers at the site's
message boards. While the play board is filled with messages,
work and health are empty. It looks like these boomers just
want to have fun.