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Home >Press > SF Chronicle

Media | Press Releases | Founders | Media Kit

The Gate

LEAH GARCHIK'S PERSONALS
Leah Garchik
Tuesday, March 7, 2000
2000 San Francisco Chronicle

The people who bring you the products that scour your sink, shine your floors and scrub your cheeks have discovered that more scent means more sales, says Advertising Age.

Adding fresh scent to an old product may not change its effect; what it changes is the perception of its effect. ``It may be an outgrowth of just having less genuine innovation to talk about,'' says Tom Vierhile of Marketing Intelligence Service. The scent also creates an opportunity for new marketing.

``The fragrance industry has lost a lot of sales to bath-and-body-shop marketers, who have integrated more fragrances into everyday products,'' said Vierhile. ``That may have anesthetized consumers and laid the groundwork'' for smellier household products.

The scent of Palmolive's new Spring Sensations ``taps into the need to make dish washing more of a pleasant experience,'' says Suzan Harrison of Colgate, a company that has also added the homey scent of vanilla to Suavital, a fabric softener. New-product development executive Doug Hall said that stronger fragrances are especially ``helping with, dare I say, old people, as they start to lose their sense of smell and taste.''

P.S. More on bouquet and taste: Charlie Pearson forwards the wine column from myprimetime.com , which describes an Australian red called Clancy's:

``The latest edition of this blend from Australia's Barossa Valley tastes like the EKG of somebody having a heart attack -- a rambunctious opening of spice and fruit jumping around, followed by a long, slow flatline of pleasantly dry aftertaste.''



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