Tuesday, March 7, 2000
2000 San Francisco Chronicle
people who bring you the products that scour your sink,
shine your floors and scrub your cheeks have discovered
that more scent means more sales, says Advertising Age.
fresh scent to an old product may not change its effect;
what it changes is the perception of its effect. ``It may
be an outgrowth of just having less genuine innovation to
talk about,'' says Tom Vierhile of Marketing Intelligence
Service. The scent also creates an opportunity for new marketing.
fragrance industry has lost a lot of sales to bath-and-body-shop
marketers, who have integrated more fragrances into everyday
products,'' said Vierhile. ``That may have anesthetized
consumers and laid the groundwork'' for smellier household
scent of Palmolive's new Spring Sensations ``taps into the
need to make dish washing more of a pleasant experience,''
says Suzan Harrison of Colgate, a company that has also
added the homey scent of vanilla to Suavital, a fabric softener.
New-product development executive Doug Hall said that stronger
fragrances are especially ``helping with, dare I say, old
people, as they start to lose their sense of smell and taste.''
More on bouquet and taste: Charlie Pearson forwards the
wine column from myprimetime.com , which describes an Australian
red called Clancy's:
latest edition of this blend from Australia's Barossa Valley
tastes like the EKG of somebody having a heart attack --
a rambunctious opening of spice and fruit jumping around,
followed by a long, slow flatline of pleasantly dry aftertaste.''