On Sale Category  

Great Leaders CD
Audio/Video | Wireless/PDA
Tools | Free Newsletter
Wise Guides | Bookmark

Grow a Great Marriage
Raise Happy Kids
  Build Wealth
Real Estate
Retire Well
  Ailments & Answers
Care For a Loved One
Fearless Aging
Health Coach
Sex & Love
Stay Healthy and Strong
Stress Busters
Weight Loss & Nutrition
  Craft Your Dream Career
Great Entrepreneurs
Great Leaders
Explore Your Inner Life
Home & Garden
Live the Good Life
Expert Advice
Site Map
About Us
E-Mail Newsletter

Family Money Health Work Play Shop Expert Advice
Home >Press > SF Chronicle

Media | Press Releases | Founders | Media Kit

The Gate

Leah Garchik
Tuesday, March 7, 2000
2000 San Francisco Chronicle

The people who bring you the products that scour your sink, shine your floors and scrub your cheeks have discovered that more scent means more sales, says Advertising Age.

Adding fresh scent to an old product may not change its effect; what it changes is the perception of its effect. ``It may be an outgrowth of just having less genuine innovation to talk about,'' says Tom Vierhile of Marketing Intelligence Service. The scent also creates an opportunity for new marketing.

``The fragrance industry has lost a lot of sales to bath-and-body-shop marketers, who have integrated more fragrances into everyday products,'' said Vierhile. ``That may have anesthetized consumers and laid the groundwork'' for smellier household products.

The scent of Palmolive's new Spring Sensations ``taps into the need to make dish washing more of a pleasant experience,'' says Suzan Harrison of Colgate, a company that has also added the homey scent of vanilla to Suavital, a fabric softener. New-product development executive Doug Hall said that stronger fragrances are especially ``helping with, dare I say, old people, as they start to lose their sense of smell and taste.''

P.S. More on bouquet and taste: Charlie Pearson forwards the wine column from myprimetime.com , which describes an Australian red called Clancy's:

``The latest edition of this blend from Australia's Barossa Valley tastes like the EKG of somebody having a heart attack -- a rambunctious opening of spice and fruit jumping around, followed by a long, slow flatline of pleasantly dry aftertaste.''

Home | Family | Money | Work | Health | Play
E-mail Me | Unsubscribe | "Me" Meters | Message Board | Search
About Us | Site Map | Employment | Privacy Policy | Terms & Conditions | Contact Us
Advertising and Sales | Advertise with us
Copyright 1999-2001 MyPrimeTime, All Rights Reserved.
MyPrimeTime and the other MyPrimeTime products on this site are trademarks of MyPrimeTime, Inc. The names of actual companies and their products mentioned on this site may be the trademarks of their respective owners.