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MyPrimeTime,
Inc. and Leading Baby Boomer Web Site Myprimetime.com Provide
Video Content to Excite@Home Broadband Subscribers
04/18/00
SAN FRANCISCO,
April 18 /PRNewswire/ -- MyPrimeTime, Inc., an integrated
media company, and its baby boomer life empowerment Web site,
myprimetime.com, today announced they are providing video
content to Excite@Home (Nasdaq: ATHM) for the ClickVideo application
on the @Home broadband Internet service.
Excite@Home,
which distributes high-speed video content to @Home subscribers
through its ClickVideo broadband application, today begins
delivering "MyPrimeTime Minutes" features to @Home's more
than one million subscribers nationwide. "MyPrimeTime Minutes"
consist of short video segments based on content from all
areas of the myprimetime.com Web site.
MyPrimeTime's
current content areas are Money, Work, Health and Play. MyPrimeTime
produces its own exclusive video programming in the company's
new state-of-the-art TV studios.
"We are
pleased to be able to provide our video programming to the
more than one million subscribers of the @Home broadband Internet
service nationwide," said MyPrimeTime, Inc. co-founder and
CEO Craig Forman.
"The 81
million members of the baby boomer generation represent the
Web's largest demographic group. Distribution through Excite@Home,
whose subscribers are already among the most technologically
savvy, points to the growing perception that this is a vitally
important audience for every kind of Internet play," Forman
added. "MyPrimeTime provides a wide variety of information
that goes beyond being merely relevant to baby boomers, but
that is designed to enhance the quality of their lives."
"MyPrimeTime's
mix of original and inventive lifestyle content, tools and
technology is a great addition to our ClickVideo content,"
said Richard Gingras, senior vice president and general manager
of Content, Excite@Home. "MyPrimeTime provides pertinent information
that resonates with our subscribers."
About
MyPrimeTime, Inc. and myprimetime.com
Empowering
people between the ages of 35 and 54, myprimetime.com is a
Web site that provides 81 million Americans with the tips,
tools and inspiration to make positive changes in their lives.
The site's four principal content areas are Money, Work, Health
and Play. Users get finely edited content to help them reach
their goals, including information on how to accelerate a
savings plan, slow the aging process, start a business and
plan the vacation of a lifetime. According to MyPrimeTime,
Inc. co-founder, vice president and editorial director Donald
Van de Mark, the myprimetime.com Web site is "a personal trainer
for your life." Myprimetime.com, part of integrated media
company MyPrimeTime, Inc., is based in San Francisco, CA.
MyPrimeTime,
Inc. was founded in June 1999 by a group of former CNN/CNNfn
executives, with the myprimetime.com Web site launching in
October 1999. The Company's senior management team includes
senior people from Inktomi, Disney, StarMedia, Electronic
Arts and Ziff-Davis. Its corporate partners include Fidelity
Investments, public television's Nightly Business Report and
YellowBrix Inc. MyPrimeTime's investors include venture capital
firms Sequoia Partners, Hummer Winblad Venture Partners, Blue
Chip Capital, Presidio Ventures Partners, Odyssey Research,
Integrity Partners and W.R. Hambrecht, as well as angel investor
Joan Rivers. The total equity investment in the company stands
at more than $30 million.
Excite@Home,
@Home and Excite are service marks or registered service marks
of At Home Corporation in the United States and other countries.
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