| By
Frank Barnako,
CBS MarketWatch
(abridged)
NBC Internet
adds broadband channels
Bloomberg
Television is included in the content of the 10 new channels
added Thursday to NBC Internet's (NBCI)
portal designed for high-speed Internet access users. Other
additions to the site include interviews with CEOs, provided
by MyPrimeTime, and original health and
fitness programming from eFit.com. "Our broadband property
continues to be a wonderful revenue generating opportunity
for the company, as it attracts a highly targetable audience
and allows us to acquire users and then offer them compelling,
personalized content," said NBCi CEO William Lansing.
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