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Home >Press > Hollywood

Media | Press Releases |Founders | Media Kit

NBCi channels in new content
Paul Bond
Hollywood Reporter


NBC Internet Inc. said Wednesday that it will create 10 additional online channels at its site, the portal and content aggregator targeting the small but fast-growing segment of broadband Internet users.

In addition, the company added five new content providers to its table, which has grown to more than 25 such partners, and struck a deal that will make LoudEye Technologies its preferred provider of digital media solutions.

New content partners announced by NBCi are:, a health and fitness network;, an online site dedicated to basketball; Muze Inc., a provider of sneak preview movie trailers and other entertainment product;MyPrimeTime , which will provide video interviews of prominent figures in business; and Bloomberg Television, a financial news channel.

NBCi will create Internet content areas -- or channels -- dedicated to business, entertainment, home, living, news, NBC TV, shopping, sports, technology and "the Web's best."

"These improvements to demonstrate our commitment to the broadband space," CEO of NBCi CEO William Lansing said.

NBCi has been steadily increasing its high-speed broadband offerings of late, targeting a highly affluent and Internet-savvy audience that is considered likely to make online purchases.

Each of the new channels will employ its own ad unit, so that NBCi may deliver a highly targeted audience to its e-commerce partners, the company said.

According to a Jupiter Communications report, 23% of households in the United States will have a broadband Internet connection by 2003, and broadband users are twice as likely to shop online as their dial-up counterparts.

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