channels in new content
NBC Internet Inc. said Wednesday that it will create 10 additional
online channels at its NBCi.com site, the portal and content
aggregator targeting the small but fast-growing segment of
broadband Internet users.
In addition, the company added five new content providers
to its table, which has grown to more than 25 such partners,
and struck a deal that will make LoudEye Technologies its
preferred provider of digital media solutions.
New content partners announced by NBCi are: eFit.com, a health
and fitness network; HoopsTv.com, an online site dedicated
to basketball; Muze Inc., a provider of sneak preview movie
trailers and other entertainment product;MyPrimeTime , which
will provide video interviews of prominent figures in business;
and Bloomberg Television, a financial news channel.
NBCi will create Internet content areas -- or channels --
dedicated to business, entertainment, home, living, news,
NBC TV, shopping, sports, technology and "the Web's best."
"These improvements to NBCi.com demonstrate our commitment
to the broadband space," CEO of NBCi CEO William Lansing said.
NBCi has been steadily increasing its high-speed broadband
offerings of late, targeting a highly affluent and Internet-savvy
audience that is considered likely to make online purchases.
Each of the new channels will employ its own ad unit, so that
NBCi may deliver a highly targeted audience to its e-commerce
partners, the company said.
According to a Jupiter Communications report, 23% of households
in the United States will have a broadband Internet connection
by 2003, and broadband users are twice as likely to shop online
as their dial-up counterparts.