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OR IMMEDIATE RELEASE
Contact: Drew Blakeman
Kratz & Jensen Inc. for MyPrimeTime, Inc.
212-979-2700 ext. 251
dblakeman@kratzjensen.com
MyPrimeTime, Inc. and Leading Baby Boomer Web Site myprimetime.com Now
Providing Career Information to Yahoo! Users
SAN FRANCISCO, Apr. 24, 2000 - MyPrimeTime, Inc., an integrated media company,
and its baby boomer life empowerment Web site, myprimetime.com, today announced
they are now providing career-related content to Yahoo!( Inc., a leading
global Internet communications, commerce and media company.
Yahoo! will feature content from the Work section of the myprimetime.com Web site. The MyPrimeTime content will be featured in Yahoo! Careers (http://careers.yahoo.com), and will be geared toward the interests of mid-career professionals.
"We are pleased to be able to provide career development content to one of the largest communities on the Web," said MyPrimeTime, Inc. Co-Founder and CEO Craig Forman.
Other MyPrimeTime content areas are Money, Health and Play. A fifth MyPrimeTime content area, Family, will be added in the near future. MyPrimeTime produces its own exclusive video programming in the company's new state-of-the-art TV studios.
"The 81 million members of the baby boomer generation represent one of the Web's largest demographic groups," Forman added. "This distribution deal with Yahoo! will extend our reach to one of the largest aggregations of online users, and points to the growing perception that the baby boomer market is a vitally important audience for every kind of Internet play."
"MyPrimeTime's focus on the
baby boomer generation is a perfect fit for Yahoo! Careers," said Tanya
Singer, Producer for Yahoo! Careers. "This group is nearing its earning
peak and greatest career potential, and is increasingly looking to the
Internet for career guidance and information."
About MyPrimeTime, Inc. and myprimetime.com
Empowering people between the ages of 35 and 54,
myprimetime.com is a Web site that provides 81 million Americans with
tips, tools and inspiration to make positive changes in their lives. The
site's four principal content areas are Money, Work, Health and Play.
Users get finely edited content to help them reach their goals, including
information on how to accelerate a savings plan, slow the aging process,
start a business and plan the vacation of a lifetime. According to
MyPrimeTime, Inc. Co-Founder, Vice President and Editorial Director Donald
Van de Mark,
the myprimetime.com Web site is "a personal trainer for your life." Myprimetime.com, part of integrated media company MyPrimeTime, Inc., is based in San Francisco, CA.
MyPrimeTime, Inc. was founded in June 1999 by a group of former CNN/CNNfn
executives, with the myprimetime.com Web site launching in October 1999.
The company's senior management team includes senior people from Inktomi,
Disney, StarMedia, Electronic Arts and Ziff-Davis. Its corporate partners
include Fidelity Investments, public television's Nightly Business Report
and YellowBrix Inc. MyPrimeTime's investors include venture capital firms
Sequoia Partners, Hummer Winblad Venture Partners, Blue Chip Capital, Presidio
Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht,
as well as angel investor Joan Rivers. The total equity investment in the
company stands at more than $30 million.
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