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HOME > About Us > Press Releases

Contact: Drew Blakeman
Kratz & Jensen Inc. for MyPrimeTime, Inc.
212-979-2700 ext. 251

MyPrimeTime, Inc. and Leading Baby Boomer Web Site Now Providing Career Information to Yahoo! Users

SAN FRANCISCO, Apr. 24, 2000 - MyPrimeTime, Inc., an integrated media company, and its baby boomer life empowerment Web site,, today announced they are now providing career-related content to Yahoo!( Inc., a leading global Internet communications, commerce and media company.

Yahoo! will feature content from the Work section of the Web site. The MyPrimeTime content will be featured in Yahoo! Careers (, and will be geared toward the interests of mid-career professionals.

"We are pleased to be able to provide career development content to one of the largest communities on the Web," said MyPrimeTime, Inc. Co-Founder and CEO Craig Forman.

Other MyPrimeTime content areas are Money, Health and Play. A fifth MyPrimeTime content area, Family, will be added in the near future. MyPrimeTime produces its own exclusive video programming in the company's new state-of-the-art TV studios.

"The 81 million members of the baby boomer generation represent one of the Web's largest demographic groups," Forman added. "This distribution deal with Yahoo! will extend our reach to one of the largest aggregations of online users, and points to the growing perception that the baby boomer market is a vitally important audience for every kind of Internet play."

"MyPrimeTime's focus on the baby boomer generation is a perfect fit for Yahoo! Careers," said Tanya Singer, Producer for Yahoo! Careers. "This group is nearing its earning peak and greatest career potential, and is increasingly looking to the Internet for career guidance and information."

About MyPrimeTime, Inc. and
Empowering people between the ages of 35 and 54, is a Web site that provides 81 million Americans with tips, tools and inspiration to make positive changes in their lives. The site's four principal content areas are Money, Work, Health and Play. Users get finely edited content to help them reach their goals, including information on how to accelerate a savings plan, slow the aging process, start a business and plan the vacation of a lifetime. According to MyPrimeTime, Inc. Co-Founder, Vice President and Editorial Director Donald Van de Mark, the Web site is "a personal trainer for your life.", part of integrated media company MyPrimeTime, Inc., is based in San Francisco, CA.

MyPrimeTime, Inc. was founded in June 1999 by a group of former CNN/CNNfn executives, with the Web site launching in October 1999. The company's senior management team includes senior people from Inktomi, Disney, StarMedia, Electronic Arts and Ziff-Davis. Its corporate partners include Fidelity Investments, public television's Nightly Business Report and YellowBrix Inc. MyPrimeTime's investors include venture capital firms Sequoia Partners, Hummer Winblad Venture Partners, Blue Chip Capital, Presidio Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht, as well as angel investor Joan Rivers. The total equity investment in the company stands at more than $30 million.

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