MEDIA ALERT

ATTENTION: Women's/Technology Editors

SUBJECT: What Do Women Really Want From the Internet?

Contact: Drew Blakeman
Kratz & Jensen Inc. for MyPrimeTime, Inc.
212-979-2700 ext. 251
dblakeman@kratzjensen.com

Myprimetime.com's Helen Whelan Challenges Validity of Women-Oriented Web Sites

SAN FRANCISCO, Feb. 16, 2000 - With the much ballyhooed launch of Oxygen Media's cable network and Web site, a lot of attention has been paid to what women want from the Internet.

Sites like Oxygen and iVillage seem to envision a world of gossip, slumber parties, fashion tips, and rudimentary (if not condescending) lessons in how to use the medium. Helen Whelan, Co-Founder and President of integrated media company MyPrimeTime, Inc. and baby boomer life empowerment Web site myprimetime.com, has a radically different vision.

"Men aren't from Mars, and women aren't from Venus. Both sexes are right here on planet Earth," says Whelan. "With a few very obvious exceptions, men and women are both dealing with the same issues - work, money, health, family and leisure."

"Telling women that they need Internet sites that are completely different and separate from men is both isolating and misleading," adds Whelan. "For major life issues, men and women need the same sources of information, even if they might use that information in slightly different ways."

NOTE TO EDITORS:
We invite you to speak with Helen Whelan about this "Battle of the Sexes" being waged on the Internet. Prior to co-founding MyPrimeTime, Inc. and myprimetime.com, Whelan was the Washington, DC bureau chief of the nation's most-watched daily business news program, public television's Nightly Business Report. As Vice President of Business Development at CNN Financial News and CNNfn.com, she wrote the original business plan and helped launched the world's first digital non-linear television network.

About MyPrimeTime, Inc. and myprimetime.com
Empowering people between ages 35 to 54, myprimetime.com is a Web site that provides 81 million Americans with a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them reach their goals, including how to accelerate a savings plan, slow the aging process, start a business and plan the vacation of a lifetime. According to MyPrimeTime, Inc. Co-Founder and Editorial Director Donald Van de Mark, the myprimetime.com Web site is "a personal trainer for your life." Myprimetime.com, part of integrated media company MyPrimeTime, Inc., is based in San Francisco, CA.