FOR IMMEDIATE RELEASE

Contact: David Bassiouni
Kratz & Jensen Inc. for MyPrimeTime, Inc.
212-979-2700 ext. 282
dbassiouni@kratzjensen.com

Play Interactive Valentine's Day "Couples Concentration" Game on Leading Baby Boomer Web Site myprimetime.com

SAN FRANCISCO, Feb. 1, 2000 - Who is your favorite famous couple? Jack and Jackie? Sonny and Cher? Marge and Homer? Mr. Ed and Wilbur-r-r-r-r-r-r? This Valentine's Day, myprimetime.com, the premier Web site for baby boomers, has come up with an offbeat way to celebrate the always-unexpected power of romance: Couples Concentration.

Myprimetime.com's Couples Concentration game is played like the classic game of Concentration - with a romantic twist. Players must match up the two members of each couple to reveal a hidden Valentine image underneath. The game will be available on the Web site through Valentine's Day (February 14).

"We wanted to try something a little different than your run-of-the-mill flowers and candy approach to Valentine's Day," said Donald Van de Mark, Co-Founder, Vice President and Editorial Director of MyPrimeTime, Inc., an integrated media company. "Obviously, not every baby boomer has a Valentine, but most of them are incredibly media savvy, and we're betting they're going to love testing their pop cultural knowledge this way."

Couples Concentration, which can be found on myprimetime.com's "Play" section (with direct access from the site's home page), joins other content appropriate for that "special day." Included will be articles about Valentine's Day dating horrors, gifts to avoid, the most unusual romantic movies, and the return of one of myprimetime.com's most popular features: the Multiorgasmic Man.

About MyPrimeTime, Inc. and myprimetime.com
Empowering people between ages 35 to 54, myprimetime.com is a Web site that provides 81 million Americans with a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them reach their goals, including how to accelerate a savings plan, slow the aging process, start a business and plan the vacation of
a lifetime. According to MyPrimeTime, Inc. Co-Founder and Editorial Director Donald Van de Mark, the myprimetime.com Web site is "a personal trainer for your life." Myprimetime.com, part of MyPrimeTime, Inc., an integrated media company, is based in San Francisco, CA.