Contact: David Bassiouni
Kratz & Jensen Inc. for
Play Interactive Valentine's Day "Couples Concentration" Game on Leading
Baby Boomer Web Site myprimetime.com
SAN FRANCISCO, Feb. 1, 2000 - Who is your favorite famous couple? Jack
and Jackie? Sonny and Cher? Marge and Homer? Mr. Ed and Wilbur-r-r-r-r-r-r?
This Valentine's Day, myprimetime.com, the premier Web site for baby boomers,
has come up with an offbeat way to celebrate the always-unexpected power
of romance: Couples Concentration.
Myprimetime.com's Couples Concentration game is
played like the classic game of Concentration - with a romantic twist.
Players must match up the two members of each couple to reveal a hidden
Valentine image underneath. The game will be available on the Web site
through Valentine's Day (February 14).
"We wanted to try something
a little different than your run-of-the-mill flowers and candy approach to
Valentine's Day," said Donald Van de Mark, Co-Founder, Vice President and
Editorial Director of MyPrimeTime, Inc., an integrated media company.
"Obviously, not every baby boomer has a Valentine, but most of them are
incredibly media savvy, and we're betting they're going to love testing
their pop cultural knowledge this way."
which can be found on myprimetime.com's "Play" section (with direct access
from the site's home page), joins other content appropriate for that
"special day." Included will be articles about Valentine's Day dating
horrors, gifts to avoid, the most unusual romantic movies, and the return
of one of myprimetime.com's most popular features: the Multiorgasmic
About MyPrimeTime, Inc. and myprimetime.com
people between ages 35 to 54, myprimetime.com is a Web site that provides
81 million Americans with a voice - as well as tips, tools and even a
little inspiration to help them make positive changes in their lives. The
four principal content areas on the site are Money, Work, Health and Play.
Users get finely edited content to help them reach their goals, including
how to accelerate a savings plan, slow the aging process, start a business
and plan the vacation of
a lifetime. According to MyPrimeTime, Inc.
Co-Founder and Editorial Director Donald Van de Mark, the myprimetime.com
Web site is "a personal trainer for your life." Myprimetime.com, part of
MyPrimeTime, Inc., an integrated media company, is based in San Francisco,