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Contact: David Bassiouni
Kratz & Jensen Inc. for MyPrimeTime, Inc.
212-979-2700 ext. 282

MyPrimeTime, Inc. Appoints Barbara Timmer as Counsel

Integrated Media Company Taps Washington, D.C. Veteran for its Baby Boomer Portal

SAN FRANCISCO, January 20, 2000 - MyPrimeTime, Inc., an integrated media company, today announced the hiring of Barbara Timmer as Counsel. She will serve as legal counsel for the company and oversee, its baby boomer life empowerment Web site. Timmer didn't give her age, but noted how pleased she was to be a baby boomer.

Timmer brings more than 20 years of legal experience in Congress and the technology, financial and telecommunications sectors to With proprietary software, is creating "contextual e-commerce," where products, services and catalogs will automatically adjoin stories, interactive tools, audio and video offerings.

"Barbara is well known and well respected in the legal world for her many years of successful counsel work in areas as diverse as politics and technology," said Craig Forman, Co-Founder and CEO of MyPrimeTime, Inc.

"It's very rare for a West Coast Internet company to have a Beltway insider as Counsel, but it will serve as an important example. The increasing relevance of Internet regulation coupled with's current role in developing proprietary technologies underscores the strategic importance of hiring someone as talented as Barbara," Forman added.

As Counsel, Timmer will be responsible for working on financial transactions, electronic commerce strategies, and the broad range of Internet and corporate legal issues affecting

Before joining, Timmer was with the law firm of Manatt, Phelps & Phillips, where her practice focused on services for financial firms, electronic commerce, and Internet issues for technology and telecommunications companies. Prior to that, she served as Senior Vice President for Legislative and Regulatory Affairs at Home Savings of America (H.F. Ahmanson & Co.), where she managed the company's Federal and State positions on financial services issues, electronic commerce, customer privacy and information security, corporate governance and tax policy.

Timmer is also a Washington insider with a deep knowledge of and legal experience in Congress. From 1992 to 1996, she served as General Counsel for the Committee on Banking, Finance and Urban Affairs in the U.S. House of Representatives. There, she was responsible for Committee Reports, House-Senate legislative conference negotiations, financial agency oversight, and trade association and Executive Branch liaison. Timmer was selected to serve as a member of the U.S. Treasury Department Inaugural Delegation to the European Bank for Reconstruction and Development in 1991.

Timmer holds a J.D. from the University of Michigan Law School and a B.A. from Hope College, (Holland, Michigan). She is a member of the American Bar Association, the Federal Bar Association (where she is chair of the Executive Council of the Banking Law Committee), the Bar Association of the District of Columbia and the Supreme Court Bar Association, among other associations.

Timmer is the editor of Compliance with Lobbying Laws and Gift Rules Guide, Critical Legal Issues Facing Banks and Thrifts - A Midyear Review. She is included in Who's Who in America and Who's Who in American Law.

Empowering people between ages 35 to 54, is a Web site that provides 81 million Americans with a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them reach their goals, including how to accelerate a savings plan, slow the aging process, start a business and plan the vacation of a lifetime. According to MyPrimeTime, Inc. Co-Founder and Editorial Director Donald Van de Mark, the site is "a personal trainer for your life.", part of MyPrimeTime, Inc., an integrated media company, is based in San Francisco, CA.

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