|
FOR IMMEDIATE
RELEASE
Contact: Drew Blakeman
Kratz & Jensen Inc. for
MyPrimeTime, Inc.
212-979-2700 ext.
251
dblakeman@kratzjensen.com
Myprimetime.com, Leading Baby Boomer Web Portal,Helps You Save Money
With "Tips for Tightwads"
Be Named "Tightwad of the Week"For a Chance to Win a "Tips for Tightwads"
Prize Package
SAN FRANCISCO, Mar. 13, 2000 -
Are you still feeling strapped for cash from overspending for the
holidays? Or do you just like to pinch your pennies so tight the metal
bends? Either way, myprimetime.com, the definitive online resource for
baby boomers, has a new feature on its Web site that is perfect for people
who can't stand the thought of wasting money.
"There's no reason to
throw away money, but many people do just that every single day," said
Donald Van de Mark, Co-Founder, Vice President and Editorial Director of
integrated media company MyPrimeTime, Inc. and its baby boomer life
empowerment site myprimetime.com.
"Some of our tips may seem a
little extreme," added Van de Mark, who is an avowed tightwad. "However,
they not only point out the many common-sense ways to avoid waste, but
emphasize the fact that saving money is the necessary first step to
achieving financial freedom."
In keeping with the theme,
myprimetime.com's "Tips for Tightwads" feature completely recycled content
with a strong practical foundation. A new tip is posted on the Web site's
"Money" section each day, and visitors are invited to add their two cents'
worth to the site's bulletin boards.
Each week, myprimetime.com
will honor the person who posts the most creative tip as its "Tightwad of
the Week," showering him or her with a special "Tips for Tightwads" prize
package of inexpensive but extremely useful items. These include a ball of
string, some tinfoil, and a special "surprise" gift.
Some of the
"Tips for Tightwads" featured on myprimetime.com sound like the things a
beloved (if miserly) old relative might say: Cut open tubes of toothpaste
to get every last bit, take all of the toiletries from your hotel, and
save spare change in a jar for a special purchase.
Other tips are
decidedly more cutting-edge: Research online before buying a car, and wait
a few months before getting the latest computer or other
technology.
People can also see which level of myprimetime.com's
"Six Degrees of Tightwaddery" best describes them. Are they merely
thrifty, frighteningly frugal, or down-and-out desperate?
"With all the money people can save by thinking ahead, they'll have that
much more to help make their dreams a reality," noted Van de Mark.
About
MyPrimeTime, Inc. and myprimetime.com
Empowering people between the
ages of 35 and 54, myprimetime.com is a Web site that provides 81 million
Americans with a voice - as well as tips, tools and even a little
inspiration to help them make positive changes in their lives. The four
principal content areas on the site are Money, Work, Health and Play.
Users get finely edited content to help them reach their goals, including
information on how to accelerate a savings plan, slow the aging process,
start a business and plan the vacation of a lifetime. According to
MyPrimeTime, Inc. Co-Founder and Editorial Director Donald Van de Mark,
the myprimetime.com Web site is "a personal trainer for your life."
Myprimetime.com, part of integrated media company MyPrimeTime, Inc., is
based in San Francisco, CA. |
