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FOR IMMEDIATE RELEASE

Contact: Drew Blakeman
Magnet Communications for myprimetime.com
212-979-2700 ext. 251
dblakeman@kratzjensen.com

Myprimetime.com, Leading Web Site for Baby Boomers,
Introduces New "Personal Trainer Network" Feature

Make the Most of Your Life with Advice from Leading Experts in
Love, Intimacy, Work and Personal Growth


SAN FRANCISCO, June 27, 2000 - Myprimetime.com, the definitive online resource for baby boomers and part of media network MyPrimeTime, Inc., today introduces a new "Personal Trainer Network" feature on its Web site (www.myprimetime.com).

Featuring exclusive interviews, interactive diagnostic tools and calendars of events from leading experts in love and intimacy, work and careers, and personal growth, MyPrimeTime's Personal Trainer Network is designed to help people get the most out of life.

Among the many people and organizations providing content to MyPrimeTime are the Imago Institute, Dale Carnegie Training, Joseph Dispenza, Brad Blanton, Barry Sears and Landmark Education. Also featured are Deepak Chopra, Suze Orman, Ken Blanchard, and many others.

"The sheer number and influence of these experts who are providing MyPrimeTime with their own special brand of advice vaults us into the forefront as the Internet's leading source of self improvement information," said Donald Van de Mark, Co-Founder, Vice President and Editorial Director of MyPrimeTime, Inc.

"These time-tested techniques have been proven to help people help themselves for decades. We are delighted to provide this Personal Trainer Network to the more than 1.6 million people who visit myprimetime.com each month to help them achieve self actualization and take better care of the people they love," Van de Mark added.

The list of experts in MyPrimeTime's Personal Trainer Network is a virtual "who's who" in the field of self improvement and self help. They include:

Dale Carnegie Training( -Taking the principles from the landmark work of Dale Carnegie himself, updating, expanding and refining them through 88 years of experience, this international organization offers programs in Human Relations, Leadership and Sales and has created generations of successful business people.

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Myprimetime.com Introduces "Personal Trainer Network" Feature on Web Site 2-2-2




Rick Brown - Executive Director of the Institute for Imago Relationship Therapy in Orlando, Fla., Brown teaches how a relationship can further the growth of each partner and help heal childhood wounds.

Landmark Education - More than 100,000 people worldwide participate each year in seminars
and courses offered by this international organization, whose programs on transformation and the elements of an extraordinary life have been expanded and updated from the work of EST founder Werner Erhard.

Brad Blanton - Author of controversial bestseller "Radical Honesty," Blanton's philosophy centers around how telling the truth can lead to more intimate relationships and living a fully expressed and creative life.

Joseph Dispenza - Director of the Parcells Center for Personal Transformation in Santa Fe, N.M., Dispenza is the author of a dozen books including "The Way of the Traveler: Making Every Trip a Journey of Self-Discovery" and is currently writing "God for Guys," a guide for men who want to add more spirituality into their lives.

Pam Gilberd - Author of "The Twelfth Commandment of Wildly Successful Women," Gilberd writes and lectures about entrepreneurial, business, leadership and career-and-family issues to help empower businesswomen in making life choices for professional and personal success.

Harville Hendrix and Helen Hunt - Co-founders of the Imago Institute, this husband-and-wife therapist team are collaborators in the creation of Imago Relationship Therapy and the concepts
of "conscious marriage" and "conscious parenting."

Pat Love - A charter faculty member of the Imago Institute and a co-founder of the Austin Family Institute in Texas, Love is the author of the best-selling book "Hot Monogamy," which uses the principles of Imago therapy to aid couples in keeping passion in their marriages.

Marilyn Powers -The author of "The Bridge Between Two Lifetimes: A Midlife Map Shaping Our Future," Powers is a psychologist and a researcher of human longevity and potential who helps people in the baby boomer generation recreate themselves for their "second" lifetimes.

Other experts who have made their philosophies on personal growth available to MyPrimeTime include:

Deepak Chopra - America's "head cleric of the soul," Chopra has almost single-handedly established the field of mind-body medicine in the United States, and counts Mikhail Gorbachev, Nobel laureate Oscar Arias, U.S. Defense Secretary William Cohen, and a horde of Hollywood's glitterati among his disciples.
Suze Orman - Noted financial adviser Orman, author of "The Courage to Be Rich" and other books that link financial prosperity with emotional and spiritual health, helps people look within to uncover buried feelings that are emotional obstacles to wealth.

Ken Blanchard - Leadership development expert Blanchard, author of "The One Minute Manager" and many other management-skills books, believes that business leaders should think of themselves as "servants" of the people they manage.

James Champy - Co-author of "Reengineering the Corporation," Champy's mantra is that
success is first and foremost a matter of our dreams, and his new book "The Arc of Ambition" sifts through the mythic aptitudes and imposing credentials of men like Ted Turner, Michael Dell and Jack Welch and finds something more important.

Shakti Gawain - Her signature self-help book "Creative Visualization" and its sequel "Living in the Light" have earned Gawain the title of "Mother of Transformation."

Barry Sears - Not to be confused with the recent spate of popular but controversial high-protein diets, Sears' "Zone Diet" advocates a balance among low-fat protein, "good" fats, fruits and vegetables - all with the goal of regulating insulin and hormone levels - and counts Jennifer Aniston and Rene Russo among its devotees.

About MyPrimeTime, Inc. and myprimetime.com
Empowering active, self-motivated adults between the ages of 35 and 54, myprimetime.com is a Web site that provides the 81-million-strong baby boomer market with tips, tools and inspiration to make positive changes in their lives. The site's five principal content areas are Family, Money, Health, Work and Play. Users get highly customized and finely edited content to help them reach their goals, including information on how to accelerate a savings plan, slow the aging process, start a business and plan the vacation of a lifetime. According to MyPrimeTime, Inc. Co-Founder, Vice President and Editorial Director Donald Van de Mark, the myprimetime.com Web site is "a personal trainer for your life." Myprimetime.com, part of media network MyPrimeTime, Inc., is based in San Francisco, CA.

MyPrimeTime, Inc. was founded in June 1999 by a group of former CNN/CNNfn executives, with the myprimetime.com Web site launching in October 1999. The company's senior management team includes former executives from Inktomi, Disney, StarMedia, Electronic Arts and Ziff-Davis. Its corporate partners include Fidelity Investments and public television's Nightly Business Report. MyPrimeTime's investors include venture capital firms Sequoia Partners, Hummer Winblad Venture Partners, Blue Chip Capital, Presidio Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht, as well as angel investor Joan Rivers. The total equity investment in the company stands at more than $30 million.



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