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FORFor Immediate Release CONTACT: Peter Kojalo
Kratz & Jensen Inc.


New Baby Boomer Web Portal Hosts Local VIPs and Tech Industry Movers & Shakers, Looks Ahead to the Future

SAN FRANCISCO, Oct. 28, 1999 -, the definitive online resource for baby boomers, formally launched the Web site last week at a party in San Francisco, where Bay Area VIPs joined high-tech industry movers and shakers to interact with the new site and view videos highlighting "all things baby boom." is the brainchild of three broadcast and Internet veterans, CNN and CNNfn alumni Helen Whelan, Craig Forman and Donald Van de Mark, who are also proud to count themselves as part of the baby boomer generation - the 81 million Americans born between 1946 and 1964., which went live on Oct. 21, features four key content areas - Money, Work, Health and Play - that will empower people 35 to 54 years old to make positive changes in their lives through relevant tips, tools and information. According to Co-Founder and Editorial Director Van de Mark, the site will act as "a personal trainer for your life."

The launch party, held at the chi-chi Mecca restaurant, saw local baby boomer VIPs - including Kirk Perron, Founder and CEO of Jamba Juice, and Billy Bragman, proprietor of upscale men's clothier BillyBlue - rubbing shoulders with tech industry leaders like Ann Winblad, whose Hummer Winblad venture capital firm provided with $4.5 million in start-up funding.

Comedienne Joan Rivers, another "angel" investor in the site, called in from New York to wish Van de Mark a "Happy Birthday" - he turned 40 the day of the launch - and to show her support. Rivers will be bringing her singular wit and wisdom to in the near future.

"We are especially proud to have hosted such a diverse mix of guests at our launch, and this is a great reflection of the type of person who will benefit from using our site," said Co-Founder and President Whelan. "So far, both advertisers and the media are responding to's unique mix of content that baby boomers can use in their daily lives."

"Fidelity Investments realized that is ahead of the pack in meeting boomers' needs, including their financial well-being. That's why Fidelity has recently signed on as a major sponsor of the site's Money section," added Whelan. "We're also gratified that so many key media outlets, from The Wall Street Journal and Forbes to USA Today and the San Francisco Chronicle, have taken note of the site and everything we have to offer."

"We're helping empower baby boomers even more by sponsoring Donald's interviews of high-profile boomer entrepreneurs on public television's Nightly Business Report," noted Co-Founder and CEO Forman. "We're not only video and audio 'streaming' the interviews on the Web site, we're also providing additional material about our interview subjects focusing on their business successes as well as how they maintain balance in their lives."

"This convergence between the Internet and television is just the first step of's future plans," Forman added. The "Prime Movers" segments presented by Van de Mark air on the Thursday editions of Nightly Business Report on nearly 300 PBS affiliate stations across the country.

Empowering people between ages 35 to 54, is a Web site that will provide 81 million Americans a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them accomplish a myriad of goals, including accelerating a savings plan, slowing the aging process, starting a business and planning the vacation of a lifetime. is based in San Francisco, CA.

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