Myprimetime.com Co-Founder and Editorial Director Donald Van de MarkPresents "Prime Movers," a New Weekly Segment on "Nightly Business Report"

San Francisco, CA, Oct. 21, 1999 - Myprimetime.com, the Web site dedicated to empowering baby boomers, announced today that company Co-Founder and Editorial Director Donald Van de Mark will be a contributing correspondent for a new weekly segment called "Prime Movers" on public television's "Nightly Business Report."

Van de Mark's once-a-week "Prime Movers" segment, to air on Thursday evenings, will feature in-depth interviews with leading Internet and technology entrepreneurs. The first segment, with Scott Cook, Founder and Chairman of Intuit's Executive Committee and the driving force behind the company's strategy to revolutionize people's financial lives, will air Thursday, October 21.

"This is not only a great way to introduce myprimetime.com to a prestigious television audience, it also gives our respective audiences a window into the hearts and minds of the most exciting business people in the world today," said Van de Mark, a broadcasting veteran who spent four years as a correspondent and anchor with CNN and CNNfn and five years as the Washington correspondent for CNBC.

Van de Mark was also one of the creators of and edited "Entrepreneurs Only," which aired each weeknight on CNNfn. "People want to know what makes a successful entrepreneur tick," he noted. "I'm going to find out how these dynamos view the world, what they see as the next technological wave, and ask them about how they personally manage their lives as they move at 'Internet speed.' "

"We're pleased to present this new series to Nightly Business Report's viewers," adds Linda O'Bryon, Senior Vice President and Executive Editor of NBR Enterprises. "It will provide our audience with a close-up look at some of the movers and shakers who have transformed San Francisco and the Silicon Valley into a world class region for new media and technology companies."

In addition to airing on Nightly Business Report each Thursday, "Prime Movers" interviews will be video and audio "streamed" on the myprimetime.com and Nightly Business Report Web sites. Longer form interviews will also be available on the myprimetime.com site, with a focus on corporate culture, leadership, stress and time management, personal philosophies, non-business passions and more.

After the inaugural "Prime Movers" interview with Intuit's Cook, future segments will profile: Scott Russell, General Partner of Softbank Technology Ventures, which invests in and owns new Internet companies such as Yahoo! and ETrade - companies with dominant market and technology positions. Softbank's strategy is designed to provide access to proprietary technology and reduce investment risk.

Carl Russo, CEO of Cerent, which designs optical transport platforms that support low-cost, single platform network services. Only two-and-a-half years old, Cerent is being acquired by Cisco Systems in a stock deal worth approximately $6.9 billion.

Michael Ramsey, President and CEO of TiVo, creators of a Personal Television service where viewers can control what, when and how they watch TV. The TiVo service provides viewers unparalleled power to program their own TV schedules and watch them on demand.

Dale Sundby, Founder of Storerunner.com, which matches shoppers with the best brands available on the Internet as well as local merchants in their own communities. The company received a $100 million investment from CBS in April.

Jomei Chang, CEO of Vitria Technology, the developers of BusinessWare e-business infrastructure software. This will be the company's first interview since completing its IPO, in which share prices have nearly tripled from their offering price since mid-September.

About myprimetime.com

Empowering people between ages 35 to 54, myprimetime.com is a Web site that will provide 81 million Americans a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them accomplish a myriad of goals, including accelerating a savings plan, slowing the aging process, starting a business and planning the vacation of a lifetime. According to Van de Mark, myprimetime.com will act as "a personal trainer for your life." Myprimetime.com is based in San Francisco, CA.

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