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FOR IMMEDIATE
RELEASE
Contact: Drew Blakeman
Kratz & Jensen Inc. for
myprimetime.com
212-979-2700 ext.
251
dblakeman@kratzjensen.com
Myprimetime.com, leading Baby
Boomer Web Site, Launches New "MyPrimeYear" Feature
Class Reunion and Nostalgia
Feature Helps Bring Old Friends Back Together
SAN
FRANCISCO, Apr. 3, 2000 - Myprimetime.com, the definitive online resource
for baby boomers, has introduced a new feature to the Web site, called
MyPrimeYear, that focuses on reconnecting with old friends from the
past.
The first step to reliving your salad days is making sure all your best
friends are there to share the fun. If you've lost track of your old high
school classmates, look for them at MyPrimeYear. The "Find a Friend" feature
allows you to search its database by state, town, high school and graduation
year, or by first and last name. Registering will help them find you as
well.
Another highlight of MyPrimeYear is the
interactive "Alternative Life Quiz" for those who came of age in the '60s,
'70s or '80s. This quiz allows visitors to examine the road not taken, and
provide a glimpse at the alternative lives they might have led. Three
possible outcomes: high-tech billionaire, czar of a chain of vegan
eateries, and dazed refugee from Oliver Stone's Wall Street.
"
'What if?' is a question people love to ask about their lives," said
Donald Van de Mark, myprimetime.com Co-Founder, Vice President and
Editorial Director. "This quiz lets them speculate in a fun, interactive
way."
What trip down memory lane doesn't include a high school
reunion? Consult MyPrimeYear's Reunion Survival Guide for tips on
pre-reunion dieting and the all-important query, "What do I wear?" For
perspective, check out the Reunion Through the Ages chart, to compare and
contrast 10-, 20- and 30-year reunions. The chart indicates, for example,
that the love handles causing stress prior to your 20-year reunion will be
irrelevant by the time of your 30-year gathering.
MyPrimeYear also
includes articles about finding romance at reunions, "Yearbooks" that
include scrolling news headlines, links to classic quotes of the times,
class awards for celebrities (the Prom Queen for 1980-86 is... Freddie
Mercury!), and a place for members to share reunion stories.
And
if, in the course of finding your yearbook to look up forgotten
classmates, you uncover a stash of old memorabilia, MyPrimeYear's
Collector's Guide provides listings of clubs, museums and meetings for
collectors of a plethora of kitsch and Americana. MyPrimeYear will include
additional fun features, tools and resources from myprimetime.com and
content partner The Collecting Channel "as soon as we can find them in our
junk box," quipped Van de Mark.
Finally, if the prospect of seeing
old classmates provokes questions that the articles don't address,
myprimetime.com also offers an array of support services. People can
receive one-on-one advice or obtain feedback through the site's community
message boards.
"We know reunions are both very popular and very stressful for a lot of
people," Van de Mark added. "MyPrimeYear addresses many common concerns
with humor and helpful tips. We hope people will go to their class reunions
armed with some advice and inspiration from myprimetime.com."
About MyPrimeTime, Inc. and
myprimetime.com
Empowering people between the ages of 35 and 54,
myprimetime.com is a Web site that provides 81 million Americans with a
voice - as well as tips, tools and even a little inspiration to help them
make positive changes in their lives. The four principal content areas on
the site are Money, Work, Health and Play. Users get finely edited content
to help them reach their goals, including information on how to accelerate
a savings plan, slow the aging process, start a business and plan the
vacation of a lifetime. According to MyPrimeTime, Inc. Co-Founder and
Editorial Director Donald Van de Mark, the myprimetime.com Web site is "a
personal trainer for your life." Myprimetime.com, part of integrated media
company MyPrimeTime, Inc., is based in San Francisco, CA.
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