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Contact: Drew Blakeman
Kratz & Jensen Inc. for
212-979-2700 ext. 251, leading Baby Boomer Web Site, Launches New "MyPrimeYear" Feature

Class Reunion and Nostalgia Feature Helps Bring Old Friends Back Together

SAN FRANCISCO, Apr. 3, 2000 -, the definitive online resource for baby boomers, has introduced a new feature to the Web site, called MyPrimeYear, that focuses on reconnecting with old friends from the past.

The first step to reliving your salad days is making sure all your best friends are there to share the fun. If you've lost track of your old high school classmates, look for them at MyPrimeYear. The "Find a Friend" feature allows you to search its database by state, town, high school and graduation year, or by first and last name. Registering will help them find you as well.

Another highlight of MyPrimeYear is the interactive "Alternative Life Quiz" for those who came of age in the '60s, '70s or '80s. This quiz allows visitors to examine the road not taken, and provide a glimpse at the alternative lives they might have led. Three possible outcomes: high-tech billionaire, czar of a chain of vegan eateries, and dazed refugee from Oliver Stone's Wall Street.

" 'What if?' is a question people love to ask about their lives," said Donald Van de Mark, Co-Founder, Vice President and Editorial Director. "This quiz lets them speculate in a fun, interactive way."

What trip down memory lane doesn't include a high school reunion? Consult MyPrimeYear's Reunion Survival Guide for tips on pre-reunion dieting and the all-important query, "What do I wear?" For perspective, check out the Reunion Through the Ages chart, to compare and contrast 10-, 20- and 30-year reunions. The chart indicates, for example, that the love handles causing stress prior to your 20-year reunion will be irrelevant by the time of your 30-year gathering.

MyPrimeYear also includes articles about finding romance at reunions, "Yearbooks" that include scrolling news headlines, links to classic quotes of the times, class awards for celebrities (the Prom Queen for 1980-86 is... Freddie Mercury!), and a place for members to share reunion stories.

And if, in the course of finding your yearbook to look up forgotten classmates, you uncover a stash of old memorabilia, MyPrimeYear's Collector's Guide provides listings of clubs, museums and meetings for collectors of a plethora of kitsch and Americana. MyPrimeYear will include additional fun features, tools and resources from and content partner The Collecting Channel "as soon as we can find them in our junk box," quipped Van de Mark.

Finally, if the prospect of seeing old classmates provokes questions that the articles don't address, also offers an array of support services. People can receive one-on-one advice or obtain feedback through the site's community message boards.

"We know reunions are both very popular and very stressful for a lot of people," Van de Mark added. "MyPrimeYear addresses many common concerns with humor and helpful tips. We hope people will go to their class reunions armed with some advice and inspiration from"

About MyPrimeTime, Inc. and
Empowering people between the ages of 35 and 54, is a Web site that provides 81 million Americans with a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them reach their goals, including information on how to accelerate a savings plan, slow the aging process, start a business and plan the vacation of a lifetime. According to MyPrimeTime, Inc. Co-Founder and Editorial Director Donald Van de Mark, the Web site is "a personal trainer for your life.", part of integrated media company MyPrimeTime, Inc., is based in San Francisco, CA.

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