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HOME > About Us > Press Releases


Contact: Drew Blakeman
Magnet Communications for MyPrimeTime, Inc.
212-979-2700 ext. 251 Reaches Milestone of One Million Registered Web Site Users, Attracts Nearly Four Million Unique Monthly Site Visitors

SAN FRANCISCO, Sept. 13, 2000 - (, the definitive online resource for baby boomers and part of MyPrimeTime, Inc.'s all-band network, today reports it has reached the milestone of one million registered users of its Web site.

According to PC Data Online (, a provider of technology market research and Internet audience measurement statistics, more than 3.7 million unique users visited the site during the month of August 2000.

These latest Web rankings further solidify's position as the category leader among Internet sites featuring content tailored specifically to the interests of baby boomers. Based on total traffic volume, is rated #206 among all Internet sites. More than half of all Internet users are in the baby boomer generation, defined as the 81 million people in the U.S. who are 35 to 54 years old.

"We've reached the critically important milestone of one million registered site users significantly faster than we projected. In less than a year since launching, has clearly joined the elite group of top Web sites, and is showing no sign of slowing down," said Craig Forman, Co-Founder and CEO of MyPrimeTime, Inc.

" continues to grow by nearly 50 percent each month," said Ann Winblad, co-founding partner of Hummer Winblad Venture Partners, a lead investor of MyPrimeTime who also serves on the company's Board of Directors. "Sustained growth at this level is difficult to maintain. MyPrimeTime's content has proven appeal to a wide cross section of people, and there is no reason to expect it will diminish."

About MyPrimeTime, Inc. and Empowering active, self-motivated adults between the ages of 35 and 54, is a broadband Web site that provides the 81-million-strong baby boomer market with tips, tools and inspiration to make positive changes in their lives. The site's five principal content areas are Family, Money, Health, Work and Play. Users receive highly customized content and tools tailored to their lives through the site's life-events personalization feature., part of the all-band network MyPrimeTime, Inc., is based in San Francisco, CA.

MyPrimeTime, Inc. was founded in June 1999 by a group of former CNN/CNNfn executives, with the Web site launching in October 1999. The company's senior management team includes former executives from Inktomi, Disney, StarMedia and Electronic Arts. Its corporate partners include Fidelity Investments and public television's Nightly Business Report. MyPrimeTime's investors include venture capital firms Hummer Winblad Venture Partners, Sequoia Partners, Blue Chip Capital, Presidio Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht, as well as angel investor Joan Rivers. The total equity investment in the company stands at more than $30 million.

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