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FOR
IMMEDIATE RELEASE
Contact: Drew Blakeman
Magnet Communications
for MyPrimeTime, Inc.
212-979-2700 ext.
251
dblakeman@kratzjensen.com
Myprimetime.com Reaches Milestone
of One Million Registered Web Site Users, Attracts Nearly Four Million
Unique Monthly Site Visitors
SAN FRANCISCO, Sept. 13, 2000 -
Myprimetime.com (www.myprimetime.com), the definitive online resource for
baby boomers and part of MyPrimeTime, Inc.'s all-band network, today
reports it has reached the milestone of one million registered users of
its Web site.
According to PC Data Online (www.pcdataonline.com), a
provider of technology market research and Internet audience measurement
statistics, more than 3.7 million unique users visited the myprimetime.com
site during the month of August 2000.
These latest Web rankings
further solidify myprimetime.com's position as the category leader among
Internet sites featuring content tailored specifically to the interests of
baby boomers. Based on total traffic volume, myprimetime.com is rated #206
among all Internet sites. More than half of all Internet users are in the
baby boomer generation, defined as the 81 million people in the U.S. who
are 35 to 54 years old.
"We've reached the critically important
milestone of one million registered site users significantly faster than
we projected. In less than a year since launching, myprimetime.com has
clearly joined the elite group of top Web sites, and is showing no sign of
slowing down," said Craig Forman, Co-Founder and CEO of MyPrimeTime,
Inc.
"Myprimetime.com continues to grow by nearly 50 percent each
month," said Ann Winblad, co-founding partner of Hummer Winblad Venture
Partners, a lead investor of MyPrimeTime who also serves on the company's
Board of Directors. "Sustained growth at this level is difficult to
maintain. MyPrimeTime's content has proven appeal to a wide cross
section of people, and there is no reason to expect it will
diminish."
About MyPrimeTime, Inc. and
myprimetime.com Empowering active, self-motivated adults between the
ages of 35 and 54, myprimetime.com is a broadband Web site that provides
the 81-million-strong baby boomer market with tips, tools and inspiration
to make positive changes in their lives. The site's five principal content
areas are Family, Money, Health, Work and Play. Users receive highly
customized content and tools tailored to their lives through the site's
life-events personalization feature. Myprimetime.com, part of the all-band
network MyPrimeTime, Inc., is based in San Francisco,
CA.
MyPrimeTime, Inc. was founded in June 1999 by a group of former
CNN/CNNfn executives, with the myprimetime.com Web site launching in
October 1999. The company's senior management team includes former
executives from Inktomi, Disney, StarMedia and Electronic Arts. Its
corporate partners include Fidelity Investments and public television's
Nightly Business Report. MyPrimeTime's investors include venture capital
firms Hummer Winblad Venture Partners, Sequoia Partners, Blue Chip
Capital, Presidio Ventures Partners, Odyssey Research, Integrity Partners
and W.R. Hambrecht, as well as angel investor Joan Rivers. The total
equity investment in the company stands at more than $30
million.
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