FOR IMMEDIATE RELEASE
Contact: David Bassiouni
Kratz & Jensen Inc. for myprimetime.com
212-979-2700 ext. 282
Myprimetime.com, Leading Baby Boomer Web Site, Promotes Shirleen
Holt to Managing Editor
SAN FRANCISCO, Dec. 17, 1999 - Myprimetime.com, the definitive online
resource for baby boomers, announced today that has promoted Shirleen
Holt, 43, to the position of Managing Editor, where she will oversee the
day-to-day creation of content for the Web site. She also retains her
responsibilities as Content Manager for the site's Money section.
"Shirleen possesses a real insight into what America's 81 million baby
boomers want to know more about. Her broad knowledge of this critically
important subject and her wicked sense of humor exemplify the spirit of
our Web site," said myprimetime.com Co-Founder, Vice President and Editorial
Director Donald Van de Mark. "As Web audiences splinter and demand more
interactivity and depth, they will seek out the kind of high quality,
tailored content that Shirleen and our entire editorial team are creating."
Holt's assuming day-to-day oversight of content for myprimetime.com allows
Van de Mark, a former CNN and CNNfn anchor and editor, to focus on production
and syndication of television and radio programming, as well as streaming
of that content through the Web site.
Holt joined myprimetime.com as a writer in August 1999. In October, she
was named Content Manager for the site's Work section.
Immediately before joining myprimetime.com, Holt studied at Columbia University
on a Knight-Bagehot fellowship for mid-career business journalists. Graduating
from Columbia Business School in May 1999 with a Master's degree in Journalism,
she was awarded a scholarship from the New York Financial Writers Association.
From 1994 to 1998, Holt was Managing Editor of Oregon Business magazine.
There, she led an effort to redesign the monthly, changing its focus from
straight business news reporting to a more feature-oriented format that
included essays, personality profiles and articles about innovative business
practices. In 1997, Oregon Business was nominated for nine Maggie awards
from the Western Publishers Association.
Previously, Holt spent four years as a correspondent for the Oregonian,
Portland's daily newspaper, where she covered government and politics
for the paper's Washington State bureau. Before joining the daily, she
served as editor of several of weekly newspapers in Oregon and the San
Francisco Bay area.
Holt is the author of two children's books, Mike Moves to the City and
Mike Goes to the North Pole, published by her family's Shirlee Publications.
Empowering people between ages 35 to 54, myprimetime.com is a Web site
that provides 81 million Americans with a voice - as well as tips, tools
and even a little inspiration to help them make positive changes in their
lives. The four principal content areas on the site are Money, Work, Health
and Play. Users get finely edited content to help them reach their goals,
including accelerating a savings plan, slowing the aging process, starting
a business and planning the vacation of a lifetime. According to myprimetime.com
Co-Founder and Editorial Director Donald Van de Mark, the site is "a personal
trainer for your life." Myprimetime.com is based in San Francisco, CA.