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Home >PR Holt
HOME > About Us > Press Releases


Contact: David Bassiouni
Kratz & Jensen Inc. for
212-979-2700 ext. 282, Leading Baby Boomer Web Site, Promotes Shirleen Holt to Managing Editor

SAN FRANCISCO, Dec. 17, 1999 -, the definitive online resource for baby boomers, announced today that has promoted Shirleen Holt, 43, to the position of Managing Editor, where she will oversee the day-to-day creation of content for the Web site. She also retains her responsibilities as Content Manager for the site's Money section.

"Shirleen possesses a real insight into what America's 81 million baby boomers want to know more about. Her broad knowledge of this critically important subject and her wicked sense of humor exemplify the spirit of our Web site," said Co-Founder, Vice President and Editorial Director Donald Van de Mark. "As Web audiences splinter and demand more interactivity and depth, they will seek out the kind of high quality, tailored content that Shirleen and our entire editorial team are creating."

Holt's assuming day-to-day oversight of content for allows Van de Mark, a former CNN and CNNfn anchor and editor, to focus on production and syndication of television and radio programming, as well as streaming of that content through the Web site.

Holt joined as a writer in August 1999. In October, she was named Content Manager for the site's Work section.

Immediately before joining, Holt studied at Columbia University on a Knight-Bagehot fellowship for mid-career business journalists. Graduating from Columbia Business School in May 1999 with a Master's degree in Journalism, she was awarded a scholarship from the New York Financial Writers Association.

From 1994 to 1998, Holt was Managing Editor of Oregon Business magazine. There, she led an effort to redesign the monthly, changing its focus from straight business news reporting to a more feature-oriented format that included essays, personality profiles and articles about innovative business practices. In 1997, Oregon Business was nominated for nine Maggie awards from the Western Publishers Association.

Previously, Holt spent four years as a correspondent for the Oregonian, Portland's daily newspaper, where she covered government and politics for the paper's Washington State bureau. Before joining the daily, she served as editor of several of weekly newspapers in Oregon and the San Francisco Bay area.

Holt is the author of two children's books, Mike Moves to the City and Mike Goes to the North Pole, published by her family's Shirlee Publications.

Empowering people between ages 35 to 54, is a Web site that provides 81 million Americans with a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them reach their goals, including accelerating a savings plan, slowing the aging process, starting a business and planning the vacation of a lifetime. According to Co-Founder and Editorial Director Donald Van de Mark, the site is "a personal trainer for your life." is based in San Francisco, CA.

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