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Contact: David Bassiouni
Kratz & Jensen Inc. for myprimetime.com
212-979-2700 ext. 282
dbassiouni@kratzco.com

"Capture the Spirit, Beat the Blues!"

Myprimetime.com, Leading Baby Boomer Web Portal, Helps Beat the "Holiday Blues"


SAN FRANCISCO, Nov. 22, 1999 - Myprimetime.com, the definitive online resource for baby boomers, today announced there will be a new "Happy Healthy Holidays Calendar" interactive section on its Web site designed to help people "capture the spirit and beat the blues" this holiday season.

"Anyone who has moved beyond Barbie and Hot Wheels knows the holidays often bring more disappointment than joy. It doesn't have to be that way. Arm yourself with a little wit and wisdom from myprimetime.com so you can beat the holiday blues and recapture the spirit," said Donald Van de Mark, myprimetime.com Co-Founder, Vice President and Editorial Director.

Myprimetime.com's "Happy Healthy Holidays Calendar" is similar to a traditional Advent calendar, but instead of windows to be opened each day until Christmas, the 39-day calendar offers Web links that go live each day from November 24, the day before Thanksgiving, through January 1, 2000. Each window offers advice and tips on health, family matters and holiday traditions, and provides a link to myprimetime.com's community area.

"We are launching an interactive discussion group for people who are struggling to achieve the holiday spirit," said myprimetime.com Community Director Paul Mandelstein. "The holidays bring up lots of personal and family issues, including divorced families, different religious practices, having too many people and too few places at the table, and much more. We hope people will use these groups to give each other the benefit of their experience and support."

Each link of the "Happy Healthy Holidays Calendar" features a humorous cartoon and a short, lively story delivering advice about how to beat a specific holiday stress-producer. Many of myprimetime.com's "Happy Healthy Holidays" items focus on how to manage the "blended and extended" family.

"The holiday season can be one of the most stressful times of the year, especially when it comes to dealing with family members," said myprimetime.com Co-Founder and CEO Craig Forman. "We want to help people manage these stressful situations while at the same time having a few laughs."

Some of the tips will be simple, like "remember to breathe." Other advice will be more specific, such as how to avoid fighting with siblings or how to deal with visiting a former spouse. Myprimetime.com also offers an array of support services, where people can receive one-on-one advice or obtain feedback through the site's community message boards.

"So many baby boomers are now at the center of families, with responsibility for their parents as well as their children," said myprimetime.com Co-Founder and President Helen Whelan. "We want to help lead people through each day of the holiday season with a new piece of advice about how they can improve their holiday experience and change it for the better."

About myprimetime.com
Empowering people between ages 35 to 54, myprimetime.com is a Web site that provides 81 million Americans with a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them reach their goals, including accelerating a savings plan, slowing the aging process, starting a business and planning the vacation of a lifetime. According to myprimetime.com Co-Founder and Editorial Director Donald Van de Mark, the site is "a personal trainer for your life." Myprimetime.com is based in San Francisco, CA.



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