Kratz & Jensen Inc. for myprimetime.com
"Capture the Spirit, Beat the
Myprimetime.com, Leading Baby Boomer Web Portal, Helps Beat the "Holiday
SAN FRANCISCO, Nov. 22, 1999 -
Myprimetime.com, the definitive online resource for baby boomers, today
announced there will be a new "Happy Healthy Holidays Calendar"
interactive section on its Web site designed to help people "capture the
spirit and beat the blues" this holiday season.
"Anyone who has
moved beyond Barbie and Hot Wheels knows the holidays often bring more
disappointment than joy. It doesn't have to be that way. Arm yourself with
a little wit and wisdom from myprimetime.com so you can beat the holiday
blues and recapture the spirit," said Donald Van de Mark, myprimetime.com
Co-Founder, Vice President and Editorial
Myprimetime.com's "Happy Healthy Holidays Calendar" is
similar to a traditional Advent calendar, but instead of windows to be
opened each day until Christmas, the 39-day calendar offers Web links that
go live each day from November 24, the day before Thanksgiving, through
January 1, 2000. Each window offers advice and tips on health, family
matters and holiday traditions, and provides a link to myprimetime.com's
"We are launching an interactive discussion group
for people who are struggling to achieve the holiday spirit," said
myprimetime.com Community Director Paul Mandelstein. "The holidays bring
up lots of personal and family issues, including divorced families,
different religious practices, having too many people and too few places
at the table, and much more. We hope people will use these groups to give
each other the benefit of their experience and support."
Each link of the "Happy Healthy Holidays Calendar" features a humorous
cartoon and a short, lively story delivering advice about how to beat
a specific holiday stress-producer. Many of myprimetime.com's "Happy Healthy
Holidays" items focus on how to manage the "blended and extended" family.
holiday season can be one of the most stressful times of the year,
especially when it comes to dealing with family members," said
myprimetime.com Co-Founder and CEO Craig Forman. "We want to help people
manage these stressful situations while at the same time having a few
Some of the tips will be simple, like "remember to
breathe." Other advice will be more specific, such as how to avoid
fighting with siblings or how to deal with visiting a former spouse.
Myprimetime.com also offers an array of support services, where people can
receive one-on-one advice or obtain feedback through the site's community
"So many baby boomers are now at the center of
families, with responsibility for their parents as well as their
children," said myprimetime.com Co-Founder and President Helen Whelan. "We
want to help lead people through each day of the holiday season with a new
piece of advice about how they can improve their holiday experience and
change it for the better."
people between ages 35 to 54, myprimetime.com is a Web site that provides
81 million Americans with a voice - as well as tips, tools and even a
little inspiration to help them make positive changes in their lives. The
four principal content areas on the site are Money, Work, Health and Play.
Users get finely edited content to help them reach their goals, including
accelerating a savings plan, slowing the aging process, starting a
business and planning the vacation of a lifetime. According to
myprimetime.com Co-Founder and Editorial Director Donald Van de Mark, the
site is "a personal trainer for your life." Myprimetime.com is based in
San Francisco, CA.