FOR IMMEDIATE RELEASE

Contact: Drew Blakeman
Kratz & Jensen Inc. for MyPrimeTime, Inc.
212-979-2700 ext. 251
dblakeman@kratzjensen.com

MyPrimeTime, Inc. and Leading Baby Boomer Web Site myprimetime.com Name James D. Granlund as Chief Technology Officer

SAN FRANCISCO, Mar. 22, 2000 - MyPrimeTime, Inc., an integrated media company, and myprimetime.com, the definitive online resource for baby boomers, today announced that James D. Granlund has been named to the position Chief Technology Officer (CTO).

Granlund, who brings nearly 15 years of information systems experience to MyPrimeTime, will be in charge of the company's technology strategy. His mission will be to move MyPrimeTime into the forefront of the convergence market, including the development of a significant broadband presence for cable and broadcast television audiences across the country.

"Jim possesses a real insight the logistics of growing a national and international network," said MyPrimeTime Co-Founder and CEO Craig Forman. "As Web audiences splinter and demand more interactivity and depth, they will seek out the kind of high quality, personalized technology that Jim and our team are working on."

Previously, Granlund was CTO at StarMedia Network, where his mission was the expansion of the Internet to the Latin American market. While at StarMedia, he grew the technology and engineering infrastructure to support 20 million daily page views, built global data centers in Brazil and Argentina, and set technology direction for several key initiatives, including the personalization and e-commerce platforms.

Prior to StarMedia, Granlund served as Vice President of Operations and Technology at CNN Financial News, where he led a technology and TV operations team to create the world's first digital, non-linear news network for television and the Web. Before that, he was at Bristol-Myers Squibb for seven years, where he led the development and integration of Lotus Notes throughout the company. He has also worked at Citicorp, where he designed and implemented a centralized Human Resources information system for approximately 12,000 employees.Granlund holds a B.S. degree from Cornell University.

About MyPrimeTime Inc. and myprimetime.com
Empowering people between ages the ages of 35 and 54, myprimetime.com is a Web site that provides 81 million Americans with a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them reach their goals, including how to accelerate a savings plan, slow the aging process, start a business and plan the vacation of a lifetime. According to myprimetime.com Co-Founder and Editorial Director Donald Van de Mark, the site is "a personal trainer for your life." Myprimetime.com, part of MyPrimeTime, Inc., an integrated media company, is based in San Francisco, CA.