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Contacts:
Kathi Piercey Tim Willeford
FutureTense, Inc. Harpell/Martins Public Relations
978-635-3109 978-889-1467
kpiercey@futuretense.com twilleford@harpell.com
FUTURETENSE'S INTERNET PUBLISHING SYSTEM SELECTED BY MYPRIMETIME.COM
IPS Xcelerate to Manage and Deliver Content for the New Website for
Baby Boomers
ACTON, Mass. - October XX, 1999 - FutureTense(r), Inc., a leading provider
of Web content management and delivery solutions, today announced that
myprimetime.com has chosen FutureTense's IPS Xcelerate to manage and publish
content for the www.myprimetime.com site. Myprimetime.com is the first
Web site to target the Internet's most powerful generation, providing
the tools, tips and inspiration to help the 81million Americans known
as baby boomers realize their dreams. Myprimetime.com will officially
launch on October 21.
Myprimetime.com chose Xcelerate, built on the FutureTense Internet Publishing
System (IPS) technology platform, as their solution for streamlining site
production, managing content from multiple sources, and automatically
publishing content to the website. Site information areas include four
that form the foundation of many baby boomers' lives: MONEY, WORK, HEALTH
and PLAY.
"FutureTense was very responsive to our time issues and Xcelerate
was installed, implemented and the site launched by the deadline requested.
The technology has enabled myprimetime.com to build a comprehensive Website
for the baby boomer generation that is designed to grow with our needs,"
said myprimetime.com director of product management Andrew Torgan.
"Myprimetime.com set forth a very aggressive timetable for us to
meet and enable them reach their target launch date and because of Xcelerate's
ease of deployment, we met that deadline," said Ronald J. Matros,
president and CEO of FutureTense, Inc. "We are proud to be a pivotal
part of the successful launch of this very exciting and creative new addition
to the Internet."
About FutureTense:
FutureTense, Inc., headquartered in Acton, Mass., is a leading developer
of technology solutions that enable organizations to manage and deliver
high-impact, interactive websites that support their e-business objectives.
The FutureTense Internet Publishing System (IPS) is a robust technology
platform that streamlines the development, production, delivery and maintenance
of large, dynamic websites through the integration of content acquisition
and management, personalization, workflow, design, and content delivery.
Among the many companies currently using FutureTense's powerful content
management and delivery system include Chase Manhattan Bank (www.chase.com),
Netscape Communications Corporation (www.netscape.com), Newsweek (www.newsweek.com),
The Sydney Morning Herald (www.smh.com.au), and The Washington Post (www.washingtonpost.com).
FutureTense has won prestigious industry awards including being named
to Upside Magazine's Hot 100 Companies for 1999, and Red Herring Magazine's
Herring 100 - Top Private Companies in 1999 "Reader's Choice Award."
On July 14, 1999, Open Market (www.openmarket.com) of Burlington, Mass.
announced their intention to acquire FutureTense, Inc. Information about
the intended acquisition and FutureTense and its products can be found
by visiting www.futuretense.com, emailing info@futuretense.com, or by
calling 978-635-3600.
About myprimetime.com:
Founded by three former CNNfn.com executives - Craig Forman, Helen Whelan,
and Donald Van de Mark
Myprimetime.com provides people between the ages of 35 and 54 with an
online voice - as well as tips, tools and even inspiration to help them
make positive changes in their lives. Users will find finely edited content
to help them accomplish goals such as accelerating a savings plan, slowing
the aging process, starting a business and planning the vacation of a
lifetime. According to editorial director Van de Mark, myprimetime.com
will act as "a personal trainer for your life."
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