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HOME > About Us > Press Releases
 

Contacts:
Kathi Piercey Tim Willeford
FutureTense, Inc. Harpell/Martins Public Relations
978-635-3109 978-889-1467
kpiercey@futuretense.com twilleford@harpell.com


FUTURETENSE'S INTERNET PUBLISHING SYSTEM SELECTED BY MYPRIMETIME.COM

IPS Xcelerate to Manage and Deliver Content for the New Website for Baby Boomers

ACTON, Mass. - October XX, 1999 - FutureTense(r), Inc., a leading provider of Web content management and delivery solutions, today announced that myprimetime.com has chosen FutureTense's IPS Xcelerate to manage and publish content for the www.myprimetime.com site. Myprimetime.com is the first Web site to target the Internet's most powerful generation, providing the tools, tips and inspiration to help the 81million Americans known as baby boomers realize their dreams. Myprimetime.com will officially launch on October 21.

Myprimetime.com chose Xcelerate, built on the FutureTense Internet Publishing System (IPS) technology platform, as their solution for streamlining site production, managing content from multiple sources, and automatically publishing content to the website. Site information areas include four that form the foundation of many baby boomers' lives: MONEY, WORK, HEALTH and PLAY.

"FutureTense was very responsive to our time issues and Xcelerate was installed, implemented and the site launched by the deadline requested. The technology has enabled myprimetime.com to build a comprehensive Website for the baby boomer generation that is designed to grow with our needs," said myprimetime.com director of product management Andrew Torgan.

"Myprimetime.com set forth a very aggressive timetable for us to meet and enable them reach their target launch date and because of Xcelerate's ease of deployment, we met that deadline," said Ronald J. Matros, president and CEO of FutureTense, Inc. "We are proud to be a pivotal part of the successful launch of this very exciting and creative new addition to the Internet."

About FutureTense:
FutureTense, Inc., headquartered in Acton, Mass., is a leading developer of technology solutions that enable organizations to manage and deliver high-impact, interactive websites that support their e-business objectives. The FutureTense Internet Publishing System (IPS) is a robust technology platform that streamlines the development, production, delivery and maintenance of large, dynamic websites through the integration of content acquisition and management, personalization, workflow, design, and content delivery. Among the many companies currently using FutureTense's powerful content management and delivery system include Chase Manhattan Bank (www.chase.com), Netscape Communications Corporation (www.netscape.com), Newsweek (www.newsweek.com), The Sydney Morning Herald (www.smh.com.au), and The Washington Post (www.washingtonpost.com). FutureTense has won prestigious industry awards including being named to Upside Magazine's Hot 100 Companies for 1999, and Red Herring Magazine's Herring 100 - Top Private Companies in 1999 "Reader's Choice Award." On July 14, 1999, Open Market (www.openmarket.com) of Burlington, Mass. announced their intention to acquire FutureTense, Inc. Information about the intended acquisition and FutureTense and its products can be found by visiting www.futuretense.com, emailing info@futuretense.com, or by calling 978-635-3600.

About myprimetime.com:
Founded by three former CNNfn.com executives - Craig Forman, Helen Whelan, and Donald Van de Mark
Myprimetime.com provides people between the ages of 35 and 54 with an online voice - as well as tips, tools and even inspiration to help them make positive changes in their lives. Users will find finely edited content to help them accomplish goals such as accelerating a savings plan, slowing the aging process, starting a business and planning the vacation of a lifetime. According to editorial director Van de Mark, myprimetime.com will act as "a personal trainer for your life."



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