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Contact: David Bassiouni
Kratz & Jensen, Inc.
212-979-2700, ext. 282
dbassiouni@kratzco.com

Fidelity Investments( Corporate Communications
617-563-5800

Myprimetime.com, Leading Baby Boomer Web Portal, Selects Fidelity Investments( as Lead Sponsor of Site's "Money" Section


SAN FRANCISCO, Oct. 26, 1999 - Myprimetime.com, the recently launched baby boomer-focused Web site, today announced that Fidelity Investments( will be the lead sponsor of the site's "Money" section.

Myprimetime.com features four key content areas - Money, Work, Health and Play - that will empower 35 to 54 year olds to make positive changes in their lives through relevant tips, tools and information. Fidelity will have a significant presence on the site through banner ads and other related promotional opportunities, and will work closely with myprimetime.com to deliver relevant content.

"Our strategic alliance is a reflection of the fact that Fidelity Investments and myprimetime.com are ahead of the pack in addressing the needs of millions of baby boomers who are taking greater control of their lives and financial well-being," said myprimetime.com Co-Founder and CEO Craig Forman.

"Myprimetime.com's focus on empowering baby boomers puts it right at the crossroads of two important trends: the growing interest in the Web among baby boomers and their increased realization that they are ultimately responsible for their own financial future," said Tracey Curvey, executive vice president, Fidelity Investments. "We believe that myprimetime.com is well positioned to be an important ally to boomers as they face the challenges and opportunities of this 'primetime' in their lives."

"We're thrilled about our strategic, multi-faceted alliance with Fidelity," said myprimetime.com Co-Founder and President Helen Whelan. "Our personal finance news and tools, combined with Fidelity's sponsorship, will help to empower baby boomers to make more informed, lifestyle-appropriate investment decisions."

About myprimetime.com
Empowering people between ages 35 to 54, myprimetime.com is a Web site that will provide 81 million Americans a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them accomplish a myriad of goals, including accelerating a savings plan, slowing the aging process, starting a business and planning the vacation of a lifetime. According to myprimetime.com Co-Founder and Editorial Director Donald Van de Mark, the site will act as "a personal trainer for your life." Myprimetime.com is based in San Francisco, CA.

About Fidelity Investments
Fidelity Investments is the nation's largest mutual fund company and a leading provider of financial services. Fidelity offers investment management, retirement, brokerage and shareholder services directly to individuals and institutions, and through financial intermediaries. The firm also is the No. 1 provider of 401(k) retirement savings plans, the second largest discount brokerage firm and the third largest provider of 403(b) retirement plans for not-for-profit institutions in the United States. At September 30, 1999, Fidelity had total managed assets of $833.8 billion.

Fidelity Brokerage Services, Inc. Member NYSE, SIPC. 100 Summer Street, Boston, MA 02110.



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