Contact: David Bassiouni
Kratz & Jensen, Inc.
212-979-2700, ext. 282
Fidelity Investments( Corporate Communications
Myprimetime.com, Leading Baby Boomer Web Portal, Selects Fidelity Investments(
as Lead Sponsor of Site's "Money" Section
SAN FRANCISCO, Oct. 26, 1999 - Myprimetime.com, the recently launched
baby boomer-focused Web site, today announced that Fidelity Investments(
will be the lead sponsor of the site's "Money" section.
Myprimetime.com features four key content areas - Money, Work, Health
and Play - that will empower 35 to 54 year olds to make positive changes
in their lives through relevant tips, tools and information. Fidelity
will have a significant presence on the site through banner ads and other
related promotional opportunities, and will work closely with myprimetime.com
to deliver relevant content.
"Our strategic alliance is a reflection of the fact that Fidelity
Investments and myprimetime.com are ahead of the pack in addressing the
needs of millions of baby boomers who are taking greater control of their
lives and financial well-being," said myprimetime.com Co-Founder
and CEO Craig Forman.
"Myprimetime.com's focus on empowering baby boomers puts it right
at the crossroads of two important trends: the growing interest in the
Web among baby boomers and their increased realization that they are ultimately
responsible for their own financial future," said Tracey Curvey,
executive vice president, Fidelity Investments. "We believe that
myprimetime.com is well positioned to be an important ally to boomers
as they face the challenges and opportunities of this 'primetime' in their
"We're thrilled about our strategic, multi-faceted alliance with
Fidelity," said myprimetime.com Co-Founder and President Helen Whelan.
"Our personal finance news and tools, combined with Fidelity's sponsorship,
will help to empower baby boomers to make more informed, lifestyle-appropriate
Empowering people between ages 35 to 54, myprimetime.com is a Web site
that will provide 81 million Americans a voice - as well as tips, tools
and even a little inspiration to help them make positive changes in their
lives. The four principal content areas on the site are Money, Work, Health
and Play. Users get finely edited content to help them accomplish a myriad
of goals, including accelerating a savings plan, slowing the aging process,
starting a business and planning the vacation of a lifetime. According
to myprimetime.com Co-Founder and Editorial Director Donald Van de Mark,
the site will act as "a personal trainer for your life." Myprimetime.com
is based in San Francisco, CA.
About Fidelity Investments
Fidelity Investments is the nation's largest mutual fund company and a
leading provider of financial services. Fidelity offers investment management,
retirement, brokerage and shareholder services directly to individuals
and institutions, and through financial intermediaries. The firm also
is the No. 1 provider of 401(k) retirement savings plans, the second largest
discount brokerage firm and the third largest provider of 403(b) retirement
plans for not-for-profit institutions in the United States. At September
30, 1999, Fidelity had total managed assets of $833.8 billion.
Fidelity Brokerage Services, Inc. Member NYSE, SIPC. 100 Summer Street,
Boston, MA 02110.