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FOR IMMEDIATE RELEASE|
Contact: Drew Blakeman
Kratz & Jensen Inc. for MyPrimeTime, Inc.
212-979-2700 ext. 251
MyPrimeTime, Inc. and Leading Baby Boomer Web Site myprimetime.com
Provides Video Content to Excite@Home Broadband Subscribers
SAN FRANCISCO, CA, Apr. 18, 2000 - MyPrimeTime, Inc., an integrated media
company, and its baby boomer life empowerment Web site, myprimetime.com,
today announced they are providing video content to Excite@Home (Nasdaq:
ATHM) for the ClickVideo application on the @Home broadband Internet service.
Excite@Home, which distributes high-speed video content to @Home subscribers through its ClickVideo broadband application, today begins delivering "MyPrimeTime Minutes" features to @Home's more than one million subscribers nationwide. "MyPrimeTime Minutes" consist of short video segments based on content from all areas of the myprimetime.com Web site.
MyPrimeTime's current content areas are Money, Work, Health and Play. MyPrimeTime produces its own exclusive video programming in the company's new state-of-the-art TV studios.
"We are pleased to be able to provide our video programming to the more than one million subscribers of the @Home broadband Internet service nationwide," said MyPrimeTime, Inc.
co-founder and CEO Craig Forman.
"The 81 million members of the baby boomer generation represent the Web's largest demographic group. Distribution through Excite@Home, whose subscribers are already among the most technologically savvy, points to the growing perception that this is a vitally important audience
for every kind of Internet play," Forman added. "MyPrimeTime provides a wide variety of information that goes beyond being merely relevant to baby boomers, but that is designed to enhance the quality of their lives."
"MyPrimeTime's mix of original and inventive lifestyle content, tools and technology is a great addition to our ClickVideo content," said Richard Gingras, senior vice president and general manager of Content, Excite@Home. "MyPrimeTime provides pertinent information that resonates with our subscribers."
About MyPrimeTime, Inc. and myprimetime.com
Empowering people between the ages of 35 and 54, myprimetime.com is a Web
site that provides 81 million Americans with the tips, tools and inspiration
to make positive changes in their lives. The site's four principal content
areas are Money, Work, Health and Play. Users get finely edited content
to help them reach their goals, including information on how to accelerate
a savings plan, slow the aging process, start a business and plan
the vacation of a lifetime. According to MyPrimeTime, Inc. co-founder, vice
president and editorial director Donald Van de Mark, the myprimetime.com
Web site is "a personal trainer for your life." Myprimetime.com, part of
integrated media company MyPrimeTime, Inc., is based in San Francisco, CA.
MyPrimeTime, Inc. was founded in June 1999 by a group of former CNN/CNNfn
executives, with the myprimetime.com Web site launching in October 1999.
The company's senior management team includes senior people from Inktomi,
Disney, StarMedia, Electronic Arts and Ziff-Davis. Its corporate partners
include Fidelity Investments, public television's Nightly Business Report
and YellowBrix Inc. MyPrimeTime's investors include venture capital firms
Sequoia Partners, Hummer Winblad Venture Partners, Blue Chip Capital, Presidio
Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht,
as well as angel investor Joan Rivers. The total equity investment in the
company stands at more than $30 million.
Excite@Home, @Home and Excite are service marks or registered service marks of At Home Corporation in the United States and other countries.
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