FOR IMMEDIATE RELEASE

Contact: Drew Blakeman
Kratz & Jensen Inc. for MyPrimeTime, Inc.
212-979-2700 ext. 251
dblakeman@kratzjensen.com

Myprimetime.com to Showcase Interviews
From Bread & Roses 25th Anniversary Benefit Concert
At the San Francisco War Memorial Opera House

Joan Baez, Jackson Browne, Pete Seeger, Kris Kristofferson Are Among
Popular Music Legends to Perform

SAN FRANCISCO, Mar. 15, 2000 - Myprimetime.com, the leading Web portal for baby boomers, has agreed to co-sponsor the Bread & Roses 25th Anniversary Benefit Concert, which takes place in San Francisco on Monday, March 20 beginning at 8:00 p.m. Pacific Time.

As part of their sponsorship, myprimetime.com will conduct backstage interviews with performers Joan Baez, Jackson Browne, Kris Kristofferson, Boz Scaggs and Pete Seeger.

"The annual Bread & Roses Benefit Concert is a San Francisco institution and one of the year's biggest music events," said Craig Forman, Co-Founder and CEO of MyPrimeTime, Inc., an integrated media company.

"This year's lineup has particular appeal for those of us who came of age in the Sixties and Seventies. We're honored to be able to offer people an exclusive look backstage on the myprimetime.com site," Forman added.

To access the interviews from the Bread & Roses 25th Anniversary Benefit Concert, visit Myprimetime.com after the benefit concert on March 20.

About Bread & Roses
Founded in 1974 by Mimi Fariña, Bread & Roses uses the power of performing arts to uplift
the human spirit by providing quality live entertainment to people who live in institutions or
are otherwise isolated from society. Bread & Roses presents more than 400 performances each year for children and adults in hospitals, recovery centers, convalescent homes, shelters, AIDS treatment facilities, prisons and other institutions. Over the past 25 years, more than 2,000 professional performers have made a commitment to Bread & Roses. For more information, please visit www.breadandroses.org.

About MyPrimeTime, Inc. and myprimetime.com
Empowering people between the ages of 35 and 54, myprimetime.com is a Web site that provides 81 million Americans with a voice - as well as tips, tools and even a little inspiration to help them make positive changes in their lives. The four principal content areas on the site are Money, Work, Health and Play. Users get finely edited content to help them reach their goals, including information on how to accelerate a savings plan, slow the aging process, start a business and plan the vacation of a lifetime. According to MyPrimeTime, Inc. Co-Founder and Editorial Director Donald Van de Mark, the myprimetime.com Web site is "a personal trainer for your life." Myprimetime.com, part of integrated media company MyPrimeTime, Inc., is based in San Francisco, CA.