Contact: Drew Blakeman
Kratz & Jensen Inc. for
MyPrimeTime, Inc. and Leading Baby
Boomer Web Site myprimetime.com
Now Providing Lifestyle
Content to AltaVista Users
FRANCISCO, Mar. 30, 2000 - MyPrimeTime, Inc., an integrated media company,
and its baby boomer life empowerment Web
site, myprimetime.com, today announced they are now providing
lifestyle-oriented content to AltaVista, the Internet's premier media and
commerce network at www.altavista.com.
Myprimetime.com will become
a new content provider for AltaVista Live!. Pertinent articles will be
featured in various AltaVista channels including the News area, Money
channel and additional channels, as the content pertains. MyPrimeTime's
current content areas are Money, Work, Health and Play. A fifth
MyPrimeTime content area, Family, will be added in the near future. Terms
of the deal were not disclosed.
"We are pleased to be able to
provide a broad cross-section of our content to the nearly 56 million
people worldwide who use AltaVista every month," said MyPrimeTime, Inc.
Co-Founder and CEO Craig Forman.
"The 81 million members of the
baby boomer generation represent the Web's largest demographic group. This
distribution deal with AltaVista points to the growing perception that
this is a vitally important audience for every kind of Internet play,"
Forman added. "MyPrimeTime will provide a wide variety of information that
isn't just relevant to baby boomers, but that is intended to enhance the
quality of their lives."
"MyPrimeTime's content, which is geared
toward people interested in taking positive actions to improve their
lives, compliments our real-time news delivered to our users daily," said
Brian Carr, Executive Editor, AltaVista. "MyPrimeTime provides pertinent
information to adults of any age, whether they're 18 or 80,who are leading
active lifestyles and want to receive useful, quality
Company is the premier media and commerce network offering Internet users
up-to-the-minute news, live video, content, search and shopping resources.
The company integrates unique technology, products and services to deliver
relevant results faster for both individuals and businesses. By combining
distinctive "best of the Web" relationships with personalized service, the
AltaVista Network at www.altavista.com creates the smartest Internet
experience. AltaVista is building on its heritage of technology and
innovative leadership, offering informative services including AltaVista
Live!, AltaVista Search, AltaVista Shopping.com, AltaVista Local,
FreeAccess combined with the AltaVista microportal. AltaVista is a
majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), Andover,
MA. AltaVista is headquartered in Palo Alto, CA.
MyPrimeTime, Inc. and myprimetime.com
Empowering people between the
ages of 35 and 54, myprimetime.com is a Web site that provides 81 million
Americans with a voice - as well as tips, tools and even a little
inspiration to help them make positive changes in their lives. The four
principal content areas on the site are Money, Work, Health and Play.
Users get finely edited content to help them reach their goals, including
information on how to accelerate a savings plan, slow the aging process,
start a business and plan the vacation of a lifetime. According to
MyPrimeTime, Inc. Co-Founder and Editorial Director Donald Van de Mark,
the myprimetime.com Web site is "a personal trainer for your life."
Myprimetime.com, part of integrated media company MyPrimeTime, Inc., is
based in San Francisco, CA.
MyPrimeTime, Inc. was founded in June 1999 by a group
of former CNN/CNNfn executives, with the myprimetime.com Web site
launching in October 1999. The company's senior management team includes
senior people from Inktomi, Disney, StarMedia, Electronic Arts and
Ziff-Davis. Its corporate partners include Fidelity Investments,
public television's Nightly Business Report and NewsReal Inc.
MyPrimeTime's investors include venture capital firms Sequoia Partners,
Hummer Winblad Venture Partners, Blue Chip Capital, Presidio Ventures
Partners, Odyssey Research and W.R. Hambrecht, as well as angel investor
Joan Rivers. The total equity investment in the company stands at more
than $30 million.