FOR IMMEDIATE RELEASE

Contact: Drew Blakeman
Magnet Communications for MyPrimeTime, Inc.
212-979-2700 ext. 251
dblakeman@kratzjensen.com


Myprimetime.com Surges Into Top 300 of All Internet Sites
Dominates Baby Boomer Online Category with More than 2 Million Unique Monthly Site Visitors

SAN FRANCISCO, July 24, 2000 – Myprimetime.com (www.myprimetime.com), the definitive online resource for baby boomers and part of media network MyPrimeTime, Inc., has surged into the Top 300 of all Web sites. With 2.2 million unique monthly site visitors, myprimetime.com is now the category leader among Internet sites featuring content tailored specifically to the interests of the baby boomer generation.

The latest Web rankings continue to demonstrate myprimetime.com's steady increase in site traffic since the beginning of the year. In just nine months since launching, myprimetime.com has joined the elite list of top Web sites and eclipsed all of its competition in the online baby boomer space, including former long-time category leader thirdage.com. More than half of all Internet users are in the baby boomer generation, which is defined as the 81 million people in the U.S. who are 35 to 54 years old.

According to PC Data Online (www.pcdataonline.com), a provider of technology market research and Internet audience measurement statistics, myprimetime.com is now the leading online baby boomer destination. Myprimetime.com's nearly 2.2 million unique site visitors in June place it at #290 of all Internet sites, with chief competitor thirdage.com attracting 1.5 million visitors in June (#464 overall).

According to Media Metrix (www.mediametrix.com), another Internet and Digital Media measurement firm, myprimetime.com has also surged ahead of thirdage.com. In its June Internet traffic reports, Media Metrix shows the MyPrimeTime site attracting nearly 1.6 million unique visitors, placing it at #250 of all Web sites, compared with slightly more than 1 million for the ThirdAge site (#442 overall).

"Traffic to myprimetime.com has increased more than ten-fold since the beginning of the year. Our
affiliation with public television's Nightly Business Report program, combined with our MyPrimeTime Minute video packages, originally produced stories, and interactive tools and quizzes, give our site users news they can use in the most important story of all time – their own lives," said Craig Forman, Co-Founder and CEO of MyPrimeTime, Inc.

"Myprimetime.com resonates with baby boomers because we are the generation that defined personal growth. Last year alone, 25 million adults bought $2.5 billion worth of tapes, videos, and seminars to improve their lives. We are appealing to these people who want to make positive changes in their lives and communities, and myprimetime.com is helping them do that," added Helen Whelan, MyPrimeTime Co-Founder and President.

"MyPrimeTime, Inc. has tapped into both the individuality of baby boomers through its life-stage-based content personalization, as well as to boomers collectively, which as a group has been largely ignored by the media," said Ann Winblad, co-founding partner of Hummer Winblad Venture Partners, a lead investor of MyPrimeTime who also serves on the company's Board of Directors.

"Myprimetime.com's site traffic is an extremely important metric for any Internet company, and the quality of MyPrimeTime's all-band content is the key factor in attracting such a large and growing audience," added Winblad. "We, as well as key MyPrimeTime advertisers such as Fidelity Investments, see the huge opportunity in speaking to this active group who have defined much of the world's experience for the past
half century."


About MyPrimeTime, Inc. and myprimetime.com
Empowering active, self-motivated adults between the ages of 35 and 54, myprimetime.com is a broadband Web site that provides the 81-million-strong baby boomer market with tips, tools and inspiration to make positive changes in their lives. The site's five principal content areas are Family, Money, Health, Work and Play. Users receive highly customized content and tools tailored to their lives through the site's life-events personalization feature. According to MyPrimeTime Co-Founder, Vice President and Editorial Director Donald Van de Mark, myprimetime.com is "a personal trainer for your life." Myprimetime.com, part of media network MyPrimeTime, Inc., is based in San Francisco, CA.

MyPrimeTime, Inc. was founded in June 1999 by a group of former CNN/CNNfn executives, with the myprimetime.com Web site launching in October 1999. The company's senior management team includes former executives from Inktomi, Disney, StarMedia and Electronic Arts. Its corporate partners include Fidelity Investments and public television's Nightly Business Report. MyPrimeTime's investors include venture capital firms Hummer Winblad Venture Partners, Sequoia Partners, Blue Chip Capital, Presidio Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht, as well as angel investor Joan Rivers. The total equity investment in the company stands at more than $30 million.