SAN FRANCISCO, Nov. 13, 2000 - MyPrimeTime, Inc., an all-band media network comprised of television, broadband, ecommerce and leading baby boomer Web site myprimetime.com, announced today that Glenn S. Boehnlein has been named Chief Financial Officer (CFO).

As CFO, Boehnlein will be responsible for a wide variety of corporate financial issues for MyPrimeTime, Inc., including investment funding, corporate positioning and strategic alliances.

Boehnlein joins MyPrimeTime, Inc. after 15 years with Arthur Andersen LLP in San Francisco, most recently as a Partner heading up the San Francisco Technology Industry practice. While at Andersen, he assisted clients with mergers and acquisitions, served as the primary accounting/finance lead on several IPOs, and led discussions and negotiations directly with the SEC. Boehnlein also played a role as consultant and recruiter, which included working directly with foreign management teams in England, France, China and Ghana, and heading up audit recruiting efforts in San Francisco.

"Glenn's experience with the investment and Wall Street communities and his dealings with Internet startups, pre-IPO companies, market analysts, and mergers and acquisitions will help us solidify our positioning and greatly strengthens our management team," said MyPrimeTime Co-Founder and CEO Craig Forman. "We are confident that Glenn will help continue MyPrimeTime's sustained growth."

Boehnlein is a Certified Public Accountant in the state of California and is a member of both the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants. He is also a former board member of the Contra Costa Software Incubator. Boehnlein received both his MBA and a Bachelors degree in Professional Accounting from Mississippi State University.

About MyPrimeTime, Inc. and myprimetime.com
Founded in June 1999 by a group of former CNN/CNNfn executives, MyPrimeTime, Inc. is the leading new media company, empowering adults to navigate through life's events. Its premier Web site, myprimetime.com, was launched in October 1999. The company uses and markets its proprietary contextual commerce technology to personalize its offerings over both broadcasting and Internet networks. The company's partners and customers include world-class media and technology companies as well as global marketers targeting people in their "prime time."

The MyPrimeTime, Inc. senior management team includes former executives from Inktomi, StarMedia and CBSMarketWatch. Its corporate partners include Fidelity Investments and Public television's Nightly Business Report. MyPrimeTime's investors include venture capital firms Hummer Winblad Venture Partners, Sequoia Partners, Blue Chip Capital, Presidio Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht, as well as angel investor Joan Rivers. The total equity investment in the company stands at more than $30 million.