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Home >Great Entrepreneur Television series

FOR IMMEDIATE RELEASE

Contact: Lila Petersen
MyPrimeTime, Inc.
415-932-4025
lpetersen@myprimetime.com

Nightly Business Report
Ed Tagliaferri/Stacy Fusaro
Dan Klores Associates, Inc.
212.685.4300

Nightly Business Report and MyPrimeTime, Inc. Team Up to Create "Great Entrepreneurs" Public Television Series

San Francisco, November 15, 2000 - The producers of Nightly Business Report and MyPrimeTime, Inc. announced an association today to produce Great Entrepreneurs, a new Public Television series that pairs innovative business pioneers of yesterday with the most dynamic entrepreneurs of today. Each episode will offer interactive components and feature in-depth biographies with original and rarely seen footage. Great Entrepreneurs will appeal to a wide audience because of its emphasis on the all-too-human motivations and struggles of these individuals.

Debuting in January 2001, each episode includes a researched history of groundbreaking innovators such as Thomas Edison, Henry Ford and P.T. Barnum. Their contributions are then contrasted with those of modern-day moguls such as Jim Clark, Martha Stewart, Bill Gates, Dick Clark and Steve Case. A panel of biographers and scholars then compare and contrast these two personalities in a roundtable debate and discussion hosted by Linda O'Bryon of Nightly Business Report and Donald Van de Mark of MyPrimeTime, Inc. Viewers will also be able to weigh in with their own opinions through a unique online offering.

This cross-media approach, combining conventional television and interactive online tools is proving very attractive to many public television stations, and is one reason many are adding Great Entrepreneurs to their January schedules. To facilitate this process, MyPrimeTime, Inc. is creating a 7-page "web administration kit" to complement each episode of Great Entrepreneurs. These 'kits' will offer additional data and information, interactive quizzes, chat schedules and online polls so that viewers can dig deeper and express their questions and concerns about model success strategies.

According to MyPrimeTime, Inc. President Helen Whelan, "This series is part of MyPrimeTime's cross-media strategy to reach the country's best educated and informed viewers who watch public television to improve their lives. MyPrimeTimes's whole mission is to empower adults who want to make positive changes in their lives. What better way to learn than from the most successful innovators on the planet who often triumphed over personal adversity to reach their dreams? And what better partner to create the show than with the producers of "Nightly Business Report," who wrote the book on financial journalism and the world of business?"

According to MyPrimeTime, Inc. President Helen Whelan, "This series is part of MyPrimeTime's cross-media strategy to reach the country's best educated and informed viewers who watch public television to improve their lives. MyPrimeTimes's whole mission is to empower adults who want to make positive changes in their lives. What better way to learn than from the most successful innovators on the planet who often triumphed over personal adversity to reach their dreams? And what better partner to create the show than with the producers of "Nightly Business Report," who wrote the book on financial journalism and the world of business?"

"Great Entrepreneurs goes beyond being biographies by exploring techniques used and lessons learned by featured entrepreneurs," said Linda O'Bryon, senior vice president and general manager of Nightly Business Report. "With its unique online companion tools, tie-ins to local public television station websites, and access to myprimetime.com's core audience of 2.4 million users, this new series will expose viewers to the ideas and thinking at the root of America's great entrepreneurial revolution."

Donald Van de Mark, VP Editorial Director of MyPrimeTime adds, "For every kid struggling with school, for every adult considering a career shift, for nearly everyone who's hit a roadblock there are lessons here. From the quirky to the magnificent, we bring you a world of grit and grandeur with accompanying online tools and resources, anyone with access to a computer can apply these lessons to their own lives."

About Nightly Business Report Enterprises
Nightly Business Report is Television's #1 daily business news program. It is produced by NBR Enterprises/WPBT2/Miami. Seen by more than 1 million U.S. viewers each weeknight, Nightly Business Report is the most-watched and longest-running, daily evening news program on broadcast or cable television. In a fast-paced format, it provides business and economic news and investment information to help people manage their money and stay on top of the news that affects their portfolios. Nightly Business Report premiered as a Miami regional program on January 22, 1979, with national distribution beginning in 1981. Through its affiliation with over 270 public television stations across the country, Nightly Business Report is available in 92% of U.S. television households.

About MyPrimeTime, Inc. and myprimetime.com
Founded in June 1999 by a group of former CNN/CNNfn executives, MyPrimeTime, Inc. is the leading new media company, empowering adults to navigate through life's events. Its premier Web site, myprimetime.com, was launched in October 1999. The company uses and markets its proprietary contextual commerce technology to personalize its offerings over both broadcasting and Internet networks. The company's partners and customers include world-class media and technology companies as well as global marketers targeting people in their "prime time."

The MyPrimeTime, Inc. senior management team includes former executives from Inktomi, StarMedia and CBSMarketWatch. Its corporate partners include Fidelity Investments and Public television's Nightly Business Report. MyPrimeTime's investors include venture capital firms Hummer Winblad Venture Partners, Sequoia Partners, Blue Chip Capital, Presidio Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht, as well as angel investor Joan Rivers. The total equity investment in the company stands at more than $30 million.

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