SAN FRANCISCO – November XX, 2000 –MyPrimeTime, Inc., the leading new media company empowering adults to successfully navigate life's events, and AvantGo Inc., a leading provider of mobile infrastructure software and services, announced today an alliance that enables users to access myprimetime.com’s content wirelessly in real-time and offline via desktop synchronization via the AvantGo mobile Internet service

With this agreement, MyPrimeTime’s users will be able to access articles currently running on myprimetime.com. Information can be downloaded daily through the AvantGo service, which operates on handheld devices such as Palm OS and Windows CE-based devices as well as Internet-enabled phones.

“MyPrimeTime is fulfilling its promise of delivering information to assist in life management through multiple channels, or bands,” said Craig Forman, co-founder and CEO of MyPrimeTime Inc. “Our agreement with AvantGo expands wireless distribution into our model and enables our one million-plus registered users to access MyPrimeTime’s content anywhere.”

“MyPrimeTime is bringing unique and valuable information to AvantGo’s more than 1.2 million registered users,” said Ann Culver, Director of Partner Marketing and Development for AvantGo Mobile Services. “AvantGo users can now leverage MyPrimeTime’s selected articles and other content to manage their significant life events.”

About MyPrimeTime, Inc. and myprimetime.com
Founded in June 1999 by a group of former CNN/CNNfn executives, MyPrimeTime, Inc. is the leading new media company, empowering adults to navigate through life's events. Its premier Web site, myprimetime.com, was launched in October 1999. The company uses and markets its proprietary contextual commerce technology to personalize its offerings over both broadcasting and Internet networks. The company's partners and customers include world-class media and technology companies as well as global marketers targeting people in their "prime time."

The MyPrimeTime, Inc. senior management team includes former executives from Inktomi, StarMedia and CBSMarketWatch. Its corporate partners include Fidelity Investments and Public television's Nightly Business Report. MyPrimeTime's investors include venture capital firms Hummer Winblad Venture Partners, Sequoia Partners, Blue Chip Capital, Presidio Ventures Partners, Odyssey Research, Integrity Partners and W.R. Hambrecht, as well as angel investor Joan Rivers. The total equity investment in the company stands at more than $30 million.