MyPrimeTime registers traffic of over three million unique visitors in November,
as cross-media programming scores new successes
Contact: Lila Petersen
San Francisco, Dec. 7, 2000-MyPrimeTime, Inc. announced its award-winning website, www.myprimetime.com,
registered traffic at a record 3.3 million unique visitors in November, as public television stations
representing over 27 percent of the U. S. television audience have picked up the new media company's
"Great Entrepreneurs" weekly television series, which debuts next month.
The most recent PBS affiliates to sign up for "Great Entrepreneurs" are the Maryland, South Carolina and Arkansas
Public Television Networks. They join PBS stations in Miami, Seattle, Pittsburgh and San Francisco, among others.
MyPrimeTime, Inc. is a new media company providing television, website, broadband, wireless and contextual
ecommerce services to adults age 35-54, (baby boomers). Over 81 million Americans are in their peak performance
years and experiencing major life events such as: marriage and divorce, pregnancy and child-rearing, buying a home,
planning for retirement and moving through profound emotional and spiritual transformations.
"Great Entrepreneurs" pairs innovative business pioneers of yesterday with the most dynamic entrepreneurs of
today and explores the traits and techniques they used to achieve such extraordinary success. It is jointly produced
with PBS' Nightly Business Report. "Great Entrepreneurs" focuses on groundbreaking innovators and the lessons they
can teach about leadership, communication, presentation, intuitive decision-making and much more. Among the historical
entrepreneurs profiled are: Thomas Edison, David Ogilvy, Henry Ford and Coco Chanel. Their contributions and life
lessons are contrasted with those of modern-day moguls such as Richard Branson, Martha Stewart, Bill Gates, and Steve Case.
Beyond "Great Entrepreneurs", MyPrimeTime, Inc. has partnered with the Dale Carnegie Institute to launch a
three-week, truly interactive and supportive online seminar. Called "Leading An Innovative Life," the seminar
gives individuals a nine-step game plan as well as feedback to visualize, organize and realize their life goals.
When it comes to love, visitors who participate in an online chat with relationship expert Rick Brown can also now buy his
books, tapes and CDs while on the site by taking advantage of the company's new contextual ecommerce service.
To assist people who are going through major phases in their lives, myprimetime.com has created centers called:
Raise Happy Kids, Retire Well, Stay Healthy and Strong, Craft Your Dream Career and Live the good Life.
The centers have tools, tips and broadband information to provide answers.
Former KRON-TV anchorwoman Suzanne Shaw, now with MyPrimeTime, Inc., can be seen on Nightly Business
Report on PBS interviewing leaders of the new economy. Shaw and MyPrimeTime Editorial Director Donald Van de Mark
go beyond balance sheets and explore the hearts and minds of today's technology pioneers. Interviews include
Martin Brauns, CEO of Interwoven, Tom Siebel, founder and CEO of Siebel Systems and Mark Hoffman of Commerce One.
About MyPrimeTime, Inc.
Founded in June 1999 by a group of former CNN executives, MyPrimeTime, Inc. is the leading new media company empowering
adults to navigate through life's events. Its premier Web site, myprimetime.com, was launched in October 1999 and in
less than one year, became one of the top two hundred most-visited sites on the Web. The company uses and markets its
proprietary contextual commerce technology to personalize its offerings over both broadcasting and Internet networks.
The company's partners and customers include world-class media and technology companies as well as global marketers
targeting people in their "prime time."
The MyPrimeTime, Inc. senior management team includes former executives from Inktomi, StarMedia and CBSMarketWatch.
Its corporate partners include Fidelity Investments and public television's Nightly Business Report. MyPrimeTime, Inc.
investors include Hummer Winblad Venture Partners, Sequoia Partners, Blue Chip Capital, Presidio Ventures Partners,
Odyssey Research, Integrity Partners and W.R. Hambrecht, as well as angel investor Joan Rivers. The total equity
investment in the company stands at more than $30 million.
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