MyPrimeTime's Unique Value Proposition - Making information matter to ME
Audiences have demonstrated a preference for specialized sites that offer quality media content uniquely tailored to meet their needs. The Company’s life-event personalization, tools and community are produced by a team of journalists, authors, consultants and experts including CNN veteran and Senior Vice President of Programming Donald Van de Mark, and KRON-TV anchor and contributing editor Suzanne Shaw. This team is highly skilled at providing the MyPrimeTime audience with insight, inspiration and support for achieving goals and navigating through life events.

Cross-media interactivity also leads to e-commerce revenues. MyPrimeTime already sells books, travel and a variety of consumer products through its website. These products are offered to the viewer “at the point of content,” via a contextual e-commerce engine developed at the Company. This e-commerce initiative, and its Digital Asset Management System (also developed in-house) are highly valuable core technologies critical to the broadband networks of the future, and offer additional potential revenue streams to the Company.

MyPrimeTime’s vision is that TCP/IP, the Internet's "circulatory system” that links all computers, wireless, and increasingly television, forever alters the terms-of-trade in the media world, and has created the opportunity for a "young" company to accumulate a "reach" that has taken others decades to build.

MyPrimeTime's Product List includes:

• Broadcast
  Great Leaders

  Prime Movers

  Interactive TV

  Email Newsletters

  Broadband

  MyPrimeTime Minutes

  Wireless

  Me Meters™

  Community and Chats

  Contextual E-Commerce (CE˛™)

  Digital Asset Management System