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Home >Media Kit Play Stats
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Play Statistics
 
View statistics for: money | work | health | play 

Among all age groups, Boomers watch the least TV.
  • 28-30% average no more than one hour a day

    Spending on lodging on out-of-town trips is,
  • 5% higher than the average consumer for 35-to-44-year-olds
  • 46% higher than the average consumer for 45-to-54-year-olds
  • Spending on the purchase of new cars and trucks is,
  • 12% higher than the average consumer for 35-to-44-year-olds
  • 47% higher than the average consumer for 45-to-54-year-olds

    Spending on general entertainment is,
  • 17% higher than the average consumer for 35-to-44-year-olds
  • 33% higher than the average consumer for 45-to-54-year-olds

    Spending on fees for recreational lessons is,
  • 94% higher than the average consumer for 35-to-44-year-olds
  • 71% higher than the average consumer for 45-to-54-year-olds

    Spending on power tools is,
  • 70% higher than the average consumer for 35-to-44-year-olds
  • 47% higher than the average consumer for 45-to-54-year-olds

    Spending on sports, recreation, and exercise equipment is,
  • 45% higher than the average consumer for 35-to-44-year-olds
  • 50% higher than the average consumer for 45-to-54-year-olds

    Source: The Baby Boom, New Strategist Publications, 1999.

    Compared to the general online population,
  • Boomers do their own home repairs/renovations 21% more often (23.2%)
  • Boomers do their own landscaping 31% more often (12.4%)
  • 67% more Boomers bought digital cameras in the last 12 months (6.6%)
  • 51% more Boomers shopped online for appliances in the last 6 months (8.2%)
  • 47% more Boomers shopped online for gourmet food/beverages (incl. wine) in the last 6 months (6.2%)
  • 60% more Boomers shopped for home electronics in the last 6 months, 63% bought (14.1%, 3.1% respectively)
  • 54% more Boomers shopped for home improvement products in the last 6 months (7.4%)
  • 49% more Boomers bought books online in the last 6 months (29.9%)
  • 47% more Boomers made an online travel purchase in the last 6 months (24.4%)
  • 65% more Boomers made an online hotel/motel reservation in the last 6 months (9.9%)
  • 66% more Boomers rented a car online in the last 6 months (4.9%)

    Note: All Boomer figures represent behavior of individuals aged 35 to 54, unless otherwise stated. Figures in parentheses represent absolute percentages of Boomers taking part in respective activities.

    Source: @Plan, Dec. 99. Figures reflect behavior of Boomers who have been online 3+ years vs. the general online population.

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