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Home >Media Kit Money Stats

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Money Statistics
 
View statistics for: money | work | health | play 

  • 3 in 10 Boomers are "not at all satisfied" with their financial situation
  • Many Boomers would welcome products and services that could help them improve their situation, including:
    Job training
    Debt consolidation
    Savings plans
    Discounts on goods and services
  • The homeownership rate for Boomers was at 70.5% in 1998

    Source: The Baby Boom, New Strategist Publications, 1999.


    Compared to the general online population,
  • Boomers are 35% more likely to have a portfolio with a market value of $250K-$499K (7.0%)
  • Boomers are 32% more likely to have a portfolio with a market value of over $100K (26.4%)
  • Boomers have any corporate credit card 64% more often (15.9%)
  • Boomers have any Amex credit card 39% more often (30.0%)
  • Boomers have shopped online for auto insurance 28% more often (6.6%)
  • Boomers have shopped online for an auto loan 52% more often (4.7%)
  • Boomers have shopped online for life insurance 79% more often (3.0%)
  • Boomers have shopped online for home mortgages 68% more often (10.1%)
  • Boomers have shopped online for money market funds 47% more often (4.8%)
  • Boomers have shopped online for stock mutual funds 50% more often, and transacted 65% more (11.4%, 3.7% respectively)
  • 14.8M Boomers have shopped for stocks online in the last 6 months, 6.8M Boomers have bought and/or sold them
  • 8.8M Boomers have shopped for mutual funds online in the last 6 months, 2.6M Boomers have bought and/or sold them

  • Note: All Boomer figures represent behavior of individuals aged 35 to 54, unless otherwise stated. Figures in parentheses represent absolute percentages of Boomers taking part in respective activities.

    Source: @Plan, Dec. 99. Figures reflect behavior of Boomers who have been online 3+ years vs. the general online population.


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