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| Health Statistics |
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for: money |
work | health | play
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Boomer men are twice as likely to exercise daily
as Boomer women
Boomers exercise more, on average, than the
average person
Among Boomers, these are the top five health
problems:
|
|
|
|
|
|
|
% Reporting
Problems |
|
|
Muscle chest/pains |
37% |
|
|
Headache |
37% |
|
|
Excess
Weight |
35% |
|
|
Upset Stomach |
31% |
|
|
Sinus Problems |
31% |
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Spending on HMOs is:
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- 31% higher than
the average consumer for 35-to-44-year-olds |
|
- 33% higher
than the average consumer for 45-to-54-year-olds
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People aged 40 to 49 characterize
their health in the following way:
|
Excellent |
32% |
|
|
Good |
50% |
|
|
Fair |
15% |
|
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Poor |
3% |
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Most Boomers eat out daily, and
do so more than the average person.
|
|
|
|
|
|
Boomers |
Average |
|
Men |
66% |
61% |
|
Women |
56% |
51% |
Source: The Baby Boom, New Strategist Publications, 1999.
Compared to the general online
population,
42%
more Boomers shopped for natural foods/vitamins online in the last 6
months (6.1%)
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Note: All Boomer figures represent behavior of individuals aged 35 to 54, unless otherwise stated. Figures in parentheses represent absolute percentages of Boomers taking part in respective activities. |
Source: @Plan, Dec. 99. Figures reflect behavior of Boomers who have been online 3+ years vs. the general online population. |
