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Home >Helen Whelan

Helen Whelan, president of myprimetime, came up with the original idea for the site. Surfing the Web, Helen realized that she and other baby boomers are under-served through this great new medium. There are plenty of sites for adults aged 37-54 but none focused specifically on addressing their needs and aspirations about money, work, family, health and play. And none spoke with a personal voice tailored to a highly individualistic group of people who feel younger than their chronological ages.

So, Helen, along with co-founders Craig Forman, CEO, and Donald Van de Mark, editorial director, headed to California in their "covered wagon" to pitch Ann Winblad, the brainiac goddess of venture capitalists. Flash! The dream was funded. Not just a Web site, but a multimedia company providing information, interactivity and even a little inspiration to millions of adults. (Hummer Winblad reviews some 3,000 business plans a year and fundsfewer than 10.) Myprimetime moved into 54 Mint Street, near the place where the prospectors used to sell their nuggets. (Don't think we won't use every angle we can!)
Beforemoving west, Helen was the Washington, D.C. bureau chief of The Nightly Business Report and VP of business development at CNN Financial News. In fact, Helen wrote and pitched the original business plan for CNNfn, the first digital non-linear television network in the world. (She cornered Ted Turner outside the men's room at a company conference!) CNNfn launched simultaneously with the website,, in late 1995. Amid $40 millioninweb deals alone, Helen introduced CNN to the concept of promotions for equity in Internet companies.

Donald Van de Mark
Cofounder, VP and Editorial Director

Craig Forman
Cofounder, CEO

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