> Helen Whelan || |
| || |
Helen Whelan, president of myprimetime, came up with the original idea for the site.
Surfing the Web, Helen realized that she and other baby boomers are under-served
through this great new medium. There are plenty of sites for adults
aged 37-54 but none focused specifically on addressing their needs and
aspirations about money, work, family, health and play.
And none spoke with a personal voice tailored to a highly individualistic group of
people who feel younger than their chronological ages.
| So, Helen, along with
co-founders Craig Forman, CEO, and Donald Van de Mark, editorial director, headed
to California in their "covered wagon" to pitch Ann Winblad, the brainiac
goddess of venture capitalists. Flash! The dream was funded. Not just a
Web site, but a multimedia company providing information, interactivity and even
a little inspiration to millions of adults. (Hummer Winblad reviews some
3,000 business plans a year and funds fewer than 10.) Myprimetime moved into 54
Mint Street, near the place where the prospectors used to sell their nuggets.
(Don't think we won't use every angle we can!)
|Before moving west, Helen was the
Washington, D.C. bureau chief of The Nightly Business Report
and VP of business development at CNN Financial News.
In fact, Helen wrote and pitched the original business plan for CNNfn,
the first digital non-linear television network in the world. (She cornered
Ted Turner outside the men's room at a company conference!)
CNNfn launched simultaneously with the website, CNNfn.com, in late 1995. Amid $40 million in web
deals alone, Helen introduced CNN to the concept of promotions for equity
in Internet companies.
Donald Van de Mark
Cofounder, VP and Editorial Director
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