New to the world is software developed for MyPrimeTime's internal use, which is critical to success in the fast-approaching world of interactive digital television.

MyPrimeTime's proprietary Digital Asset Management System allows efficient creation, search, and delivery of multi-media content. The company's proprietary front-end, database and web publishing technology dramatically increase efficiency while lowering costs for broadcast, broadband and interactive television production.

The result is near-broadcast quality programming, available on demand on broadcast, interactive-television or World Wide Web platforms.